Global Content Marketing Manager

Freightos (Tradeos, Ltd); Bellprat; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Health Insurance

Equity incentives

Flexible remuneration options

Hybrid office in Barcelona

Descripción de la vacante

Freightos is seeking a highly strategic Global Content Marketing Manager to lead content strategy across Freightos products and audiences. You will own planning, campaign ideation, and cross-functional collaboration with product marketing, growth, SEO, sales, and partnerships to drive pipeline and customer acquisition worldwide.

Based in Barcelona, this hybrid role requires a commercially-minded marketer who can translate company objectives into scalable content programs, experiment with new

Formación

• 5+ years of experience in content marketing across different products, audiences and regions.
• Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies.
• Proven experience developing and executing strategic multi-channel content and acquisition programs.
• Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition.
• Exceptional English writing, communication, and storytelling skills.

Responsabilidades

• Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities and revenue objectives.
• Build content roadmaps and identify growth opportunities through market trends, customer insights and performance data.
• Support Growth Managers in ideation, launch and optimization of integrated GTM campaigns across products and audiences.
• Oversee creation and distribution of reports, webinars, case studies, landing pages, emails, videos, and sales enablement assets across channels.
• Ensure consistent messaging, brand alignment and content quality across channels, products, regions, and stages of the buyer journey.
• Design and implement AI-driven content workflows to scale production, translation, and distribution.
• Track, analyze and optimize content performance through SEO, conversion tracking and A/B testing.
• Collaborate cross-functionally to drive campaigns and strengthen Freightos’ market positioning.

Conocimientos

Content marketing

B2B SaaS

Growth marketing

GTM strategy

English writing

Cross-functional collaboration

Educación

BA in marketing

Herramientas

HubSpot

GA4

Looker

Ahrefs

VWO

Descript

Asana

Descripción del empleo

Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still haven’t thrown away. Odds are, it all came from somewhere else.

Freight is the invisible magic trick that makes the global economy work. And we’re the ones helping it work a little bit faster, smarter, and cheaper.

Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store.

We’ve been on a rocketship (freight ship?) of double-digit growth for years, and we’re nowhere near done.

Changing global trade starts with shipping great content. Boxes don’t move before those letters move.

About the Role

We are looking for a highly strategic, proactive, and execution-oriented Global Content Marketing Manager to lead portfolio-wide content strategy and acquisition initiatives across Freightos products and audiences.

This role requires a commercially-minded marketer who can independently identify growth opportunities, develop innovative GTM content initiatives, prioritize across multiple business units and ICPs, and translate company objectives into scalable acquisition programs.

You will own content strategy and planning, campaign ideation, integrated GTM content initiatives, experimentation, and performance optimization across the funnel. You will collaborate cross-functionally with product marketing, growth, performance marketing, SEO, sales, partnerships, customer teams, and leadership to drive measurable business impact.

We’re looking for someone who can balance strategy with execution, enjoys working in a fast-moving environment, takes initiative, and is constantly experimenting with new ideas and approaches to help grow pipeline and customer acquisition worldwide.

Roles and Responsibilities

• Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals
• Build content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaigns
• Support Growth Managers in the ideation, launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impact
• Oversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels
• Ensure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journey
• Design and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets
• Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pages
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning, and scale global thought leadership initiatives

Requirements

• 5+ years of experience in content marketing across different products, audiences and regions
• Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies
• Proven experience developing and executing strategic multi-channel content and acquisition programs
• Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition
• Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution
• Exceptional English writing, communication, and storytelling skills (Fluent or near-native English communication skills required)
• Strong analytical mindset with experience measuring performance and optimizing based on data
• Experience managing editorial planning across multiple products, audiences, or regions
• Strong project management and prioritization capabilities in fast-paced environments
• Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams
• Self-starter mentality with strong ownership and accountability

Preferred Qualifications

• BA in marketing, business, communications, technology or similar areas
• Background in thought leadership, executive positioning, or strategic storytelling
• Proven cross-functional collaboration with internal teams, especially data and CS, to understand market trends and harness internal knowledge and data
• Experience leading integrated GTM launches or portfolio-level campaigns
• Familiarity with SEO strategy, conversion optimization, and experimentation methodologies
• Experience with marketing automation and analytics platforms such as HubSpot, GA4, Looker, Ahrefs, VWO, or similar tools
• Familiarity with project management tools (such as Asana)
• Basic video editing skills using platforms such as Descript

Why Freightos is the Perfect Runway for Your Career!

• We genuinely value work-life balance! We work hybrid, allowing you to enjoy quiet days at home, free from traffic, with in-office days, to meet your fabulous team face-to-face just 5 days a month.
• We believe that employees who get better make us all better. We strive for professional development and continuous learning. Alongside career support and guidance, you’ll receive an annual training budget for personal and professional development.
• We don’t just offer jobs—we offer a stake in something bigger. As part of Freightos, you’ll be eligible to receive equity incentive grants that vest over time, aligning your success with the company’s long-term growth. The more we build together, the more you benefit.
• A multicultural global team makes global freight easier. You’ll work with people from around the world, gain new perspectives, and experience diverse ways of thinking—fun and eye-opening!
• Some cool perks such as Private Health Insurance, Ticket Restaurant, and Flexible Remuneration options for nursery, transport, and restaurant vouchers.
• Flexible schedule & intensive working hours on Fridays so that you can enjoy a longer weekend :)
• Our office in Torre Glories is located in the center of the tech HUB in Barcelona and has stunning city views. We organize events and gatherings throughout the year to keep the team connected and energized.