Global Content Growth Manager

Freightos; Barcelona; Híbrido; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

Freightos is seeking a Global Content Marketing Manager in Barcelona to lead portfolio-wide content strategy and acquisition initiatives across products and audiences. You will identify growth opportunities, translate objectives into scalable campaigns, and collaborate across product marketing, growth, and sales to drive measurable impact.

You will own end-to-end content planning, including ideation, multi-channel execution, and optimization, while balancing strategic thinking with hands-on

Formación

• 5+ years of experience in content marketing across different products, audiences and regions.
• Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies.
• Proven experience developing and executing strategic multi-channel content and acquisition programs.
• Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition.
• Ability to proactively generate ideas, identify opportunities, and independently lead initiatives from strategy through execution.
• Exceptional English writing, communication, and storytelling skills (English mother tongue - a big plus).
• Strong analytical mindset with experience measuring performance and optimizing based on data.
• Experience managing editorial planning across multiple products, audiences, or regions.
• Strong project management and prioritization capabilities in fast-paced environments.
• Hands-on experience collaborating cross-functionally with product marketing, growth, SEO, paid media, design, and sales teams.
• Self-starter mentality with strong ownership and accountability.

Responsabilidades

• Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals.
• Build content roadmaps, identify growth opportunities through market trends and performance data, and translate goals into scalable multi-channel campaigns.
• Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns across products and audiences, focusing on acquisition and revenue impact.
• Oversee creation and distribution of high-impact content across organic, paid, SEO, social, email, partner, and outbound channels.
• Ensure consistent messaging and brand alignment across channels, products, regions, and buyer journey stages.
• Design and implement AI-driven content workflows to scale production, translation, and distribution globally.
• Track and optimize content performance through SEO analysis, conversion tracking, and A/B testing across channels.
• Collaborate with product marketing, sales, customer success, paid media, design, operations, and research teams to drive campaigns and leadership initiatives.

Conocimientos

Content marketing

B2B SaaS

Demand generation

Growth marketing

Campaign management

English writing

Project management

Cross-functional collaboration

SEO

Analytics

Educación

BA in marketing

Herramientas

HubSpot

GA4

Looker

Ahrefs

VWO

Descript

Asana

Descripción del empleo

Freightos is seeking a Global Content Marketing Manager in Barcelona to lead portfolio-wide content strategy and acquisition initiatives across products and audiences. You will identify growth opportunities, translate objectives into scalable campaigns, and collaborate across product marketing, growth, and sales to drive measurable impact.

You will own end-to-end content planning, including ideation, multi-channel execution, and optimization, while balancing strategic thinking with hands-on