Global Content Growth Strategist

Freightos (Tradeos, Ltd); Bellprat; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Health Insurance

Equity incentives

Flexible remuneration options

Hybrid office in Barcelona

Descripción de la vacante

Freightos is seeking a highly strategic Global Content Marketing Manager to lead content strategy across Freightos products and audiences. You will own planning, campaign ideation, and cross-functional collaboration with product marketing, growth, SEO, sales, and partnerships to drive pipeline and customer acquisition worldwide.

Based in Barcelona, this hybrid role requires a commercially-minded marketer who can translate company objectives into scalable content programs, experiment with new

Formación

• 5+ years of experience in content marketing across different products, audiences and regions.
• Experience in demand generation, growth marketing, or integrated campaign management within B2B SaaS or technology companies.
• Proven experience developing and executing strategic multi-channel content and acquisition programs.
• Strong understanding of GTM strategy, demand generation, funnel optimization, and content-driven acquisition.
• Exceptional English writing, communication, and storytelling skills.

Responsabilidades

• Own and lead Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities and revenue objectives.
• Build content roadmaps and identify growth opportunities through market trends, customer insights and performance data.
• Support Growth Managers in ideation, launch and optimization of integrated GTM campaigns across products and audiences.
• Oversee creation and distribution of reports, webinars, case studies, landing pages, emails, videos, and sales enablement assets across channels.
• Ensure consistent messaging, brand alignment and content quality across channels, products, regions, and stages of the buyer journey.
• Design and implement AI-driven content workflows to scale production, translation, and distribution.
• Track, analyze and optimize content performance through SEO, conversion tracking and A/B testing.
• Collaborate cross-functionally to drive campaigns and strengthen Freightos’ market positioning.

Conocimientos

Content marketing

B2B SaaS

Growth marketing

GTM strategy

English writing

Cross-functional collaboration

Educación

BA in marketing

Herramientas

HubSpot

GA4

Looker

Ahrefs

VWO

Descript

Asana

Descripción del empleo

Freightos is seeking a highly strategic Global Content Marketing Manager to lead content strategy across Freightos products and audiences. You will own planning, campaign ideation, and cross-functional collaboration with product marketing, growth, SEO, sales, and partnerships to drive pipeline and customer acquisition worldwide.

Based in Barcelona, this hybrid role requires a commercially-minded marketer who can translate company objectives into scalable content programs, experiment with new