Global Content Growth Strategist

Freightos (Tradeos, Ltd); Barcelona; Vor Ort; EUR 60.000 - 95.000; Vollzeit

Zusammenfassung

Freightos is seeking a Global Content Marketing Manager to lead content strategy and acquisition initiatives across products and regions. You will own content planning, campaign ideation, and performance optimization while collaborating with product marketing, growth, SEO, sales, and leadership to drive measurable business impact.

The role demands a commercially-minded marketer who identifies growth opportunities, translates objectives into scalable acquisition programs, and thrives in a

Qualifikationen

• 5+ years of experience in content marketing across different products, audiences and regions.

Aufgaben

• Own Freightos’ global content strategy across multiple products, ICPs, and regions, aligning initiatives with GTM priorities, pipeline generation, revenue objectives, and overall business goals.
• Build content roadmaps, identify growth opportunities proactively through market trends, customer insights, and performance data, and translate business goals into scalable multi-channel acquisition programs and campaigns.
• Support Growth Managers in the ideation, launch, and optimization of integrated GTM campaigns across multiple products and audiences, with a focus on acquisition, engagement, conversion, and revenue impact.
• Oversee the creation and distribution of high-impact content including reports, webinars, customer stories, landing pages, email campaigns, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels.
• Ensure consistent messaging, positioning, brand alignment, and content quality across all channels, products, regions, and stages of the buyer journey.
• Design and implement AI-driven content workflows and automation stacks to scale content production, translation, and distribution across global markets.
• Track, analyze, and optimize content and campaign performance through data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation across messaging, formats, channels, and landing pages.
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research teams to drive impactful campaigns, strengthen Freightos’ market positioning, and scale global thought leadership initiatives

Kenntnisse

Content marketing

Demand generation

Growth marketing

B2B SaaS

GTM strategy

Data-driven

Editorial planning

Project management

Cross-functional collaboration

English writing

Ausbildung

BA in marketing or related field

Tools

HubSpot

GA4

Looker

SEO tools

Descript

Jobbeschreibung

Freightos is seeking a Global Content Marketing Manager to lead content strategy and acquisition initiatives across products and regions. You will own content planning, campaign ideation, and performance optimization while collaborating with product marketing, growth, SEO, sales, and leadership to drive measurable business impact.

The role demands a commercially-minded marketer who identifies growth opportunities, translates objectives into scalable acquisition programs, and thrives in a