Global ABM Strategy Lead for Priority Accounts

The Adecco Group; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

The Adecco Group in Madrid is seeking a senior ABM strategist to own strategy and activation of high-value ABM programmes, collaborating with sales to convert priorities into engagement plans across priority accounts. This is a senior strategic role with accountability for ABM capability and commercial outcomes.

You will lead cross-functional activation across the customer journey, develop account-specific value propositions and messaging, and guide the ABM Campaign Manager and digital teams to

Qualifications

• Significant B2B marketing experience including 7+ years leading ABM strategy for complex enterprise accounts
• Understanding of 1:1, 1:Few and scalable ABM models and when to apply them
• Experience partnering with senior sales and account leaders to define priorities and plans
• Strong commercial judgement connecting marketing decisions to pipeline and revenue outcomes
• Experience turning account intelligence into propositions, messaging and engagement plans
• Comfort working across a complex, matrixed global organization
• Experience using CRM, account intelligence, intent, digital and measurement tools

Responsibilities

• Lead account strategy and commercial alignment across priority accounts
• Build and translate account objectives into clear ABM engagement plans
• Develop account propositions, messages and engagement themes
• Guide ABM activation across the customer journey with specialist teams
• Ensure activities tie to defined relationships or opportunities and demonstrate impact
• Own budgeting and governance for ABM programmes across Business Lines and countries

Skills

ABM strategy

Senior stakeholder management

Commercial acumen

Account engagement planning

Campaign leadership

Cross-functional collaboration

Thought leadership

Tools

CRM

Account intelligence

Intent data

Digital analytics

Job description

The Adecco Group in Madrid is seeking a senior ABM strategist to own strategy and activation of high-value ABM programmes, collaborating with sales to convert priorities into engagement plans across priority accounts. This is a senior strategic role with accountability for ABM capability and commercial outcomes.

You will lead cross-functional activation across the customer journey, develop account-specific value propositions and messaging, and guide the ABM Campaign Manager and digital teams to