Global ABM Strategy Lead

Adecco Group

Madrid

On-site

EUR 90,000 - 140,000

Full time

5 days ago

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Job summary

Adecco Group is seeking a senior ABM strategist to own the strategy and activation of high-value ABM programmes, partnering with sales to translate account priorities into focused engagement plans. You will support the Premium Account portfolio and help scale ABM across business lines and countries.

This is a senior strategic role requiring commercial judgement, credible partnerships with sales, and the ability to connect insight, proposition, content and activation around opportunities that

Qualifications

Significant B2B marketing experience, including leadership of ABM strategy for complex enterprise accounts or growth programmes.
Strong ability to align marketing with sales and executive stakeholders.
Experience translating client intelligence into propositions, messaging and engagement plans.

Responsibilities

Lead account discovery with sales to understand client context, growth ambition and priorities.
Develop end-to-end ABM strategies linking account objectives to marketing responses.
Identify distinctive value and translate into account propositions, messages and engagement themes.
Prioritise activity with greatest commercial potential and maintain clear engagement plans.
Collaborate with Global Marketing, sales, and country teams to ensure alignment.
Coach marketers and sales teams to apply ABM with rigour and build capability.

Skills

ABM strategy

Senior marketing

Partnership with sales

Agency management

Job description

This is a senior strategic role requiring commercial judgement, credible partnerships with sales, and the ability to connect insight, proposition, content and activation around opportunities that

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