Manager, ABM Programs, Europe & LATAM

HelloKindred; Madrid; Hybrid; EUR 60,000 - 80,000; Full time

Job summary

A leading staffing solutions firm based in Madrid seeks a Manager for ABM Programs focusing on Europe and LATAM. This mid-senior level role requires at least 5 years of experience in technology, marketing, or digital environments. You will collaborate with local marketing teams, plan ABM strategies, and manage budgets to drive ROI. The position offers a hybrid work model, suitable for candidates authorized to work in Spain.

Qualifications

• Minimum 5 years of experience in technology, business, marketing, communications, or digital agency.
• Understanding of multi-channel engagement data and predictive analytics.
• Skilled in facilitating meetings and workshops.

Responsibilities

• Plan and implement 1:1 ABM programs aligned with business priorities.
• Collaborate with leadership to identify and develop ABM programs.
• Manage marketing budgets effectively to ensure positive ROI.

Skills

Client-centric mindset

Strong written and verbal communication skills

Commercial acumen

Program management

Familiarity with digital engagement tools

Job description

Manager, ABM Programs for Europe & LATAM

Location: Madrid, Community of Madrid, Spain

Contract: Permanent

Work Setup: Hybrid work model, in line with regional team expectations

About HelloKindred

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

What you will do

• Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and client needs, working closely with local marketing teams and partnering with campaign and divisional teams.
• Collaborate with business leadership and the ABM Director for Europe & LATAM to identify, prioritize, and develop ABM programs for key accounts and cluster campaigns based on client insights.
• Work with account teams, subject matter experts, and centers of excellence or agency partners to develop tailored messaging that positions the organization effectively with target stakeholders.
• Support the delivery of appropriate ABM tactics for global campaigns and brand initiatives, leveraging existing assets creatively while developing customized content and campaigns when needed.
• Establish measurable objectives for ABM programs aligned with global marketing KPIs, ensuring clear tracking to demonstrate ABM adoption, performance, and contribution to business goals.
• Manage marketing budgets effectively to execute ABM activities with a positive return on investment.
• Use insights and analytics to evolve ABM initiatives and focus on building marketing-impacted pipeline.

Qualifications

• Minimum 5 years of experience in technology, business, marketing, communications, or digital agency environments.
• Understanding of multi-channel engagement data, behavioral insights, and predictive analytics to optimize client engagement.
• Strong client-centric mindset with the ability to translate client needs into targeted ABM programs aligned to business objectives.
• ABM industry training or accreditations beneficial but not required.
• Strong knowledge of digital engagement tools, search, interactive content, and modern marketing platforms.
• Strong commercial acumen with the ability to understand business models, value drivers, and account dynamics.
• Highly collaborative, with the ability to build strong relationships across teams and contribute to a customer‑centric culture.
• Strong written and verbal communication skills.
• Skilled in facilitating meetings and workshops, using open conversation to uncover insights and align teams.
• Ability to influence stakeholders at all organizational levels through clear communication and active listening.
• Strong program management skills with the ability to manage multiple initiatives and consistently deliver results.
• Flexible, disciplined, and able to meet deadlines independently.
• Results‑oriented, with a proactive, action‑driven approach.
• Comfortable working within a matrixed environment and collaborating across cultures.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

Equal Opportunity Employer

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Management

Industries

IT Services and IT Consulting