Executive ABM Content Strategist for Enterprise Narratives

Alex Gross; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

ALEX & GROSS GmbH in Barcelona is seeking an ABM Content Strategist to drive strategic narratives and executive-ready content for high-impact ABM programs across global strategic accounts. You will translate complex transformation themes into concise messaging, develop account-specific POVs, and create assets such as briefing documents and talking points for senior stakeholders.

This role sits at the intersection of narrative development and enterprise engagement, demanding leadership,

Qualifications

• 8+ years of experience in strategic communications, content strategy, or narrative development.
• Willingness to continuously build knowledge of the Solution Area, products, value propositions, and target audiences.
• Deep understanding of reference types (wins, sales reference, stories) and their prioritization and activation across channels.
• Strong leadership and executive presence, with the ability to manage diverging stakeholder requests.
• Confidence in engaging with customers to uncover and interpret business challenges for compelling reference content.
• Proven ability to work in a global, virtual team with multiple stakeholders.
• Excellent verbal and written communication skills in English (C1).

Responsibilities

• Develop account-specific POVs and transformation narratives for ABM programs.
• Build executive-level messaging frameworks aligned to strategic priorities and ensure narrative consistency across initiatives.
• Translate product marketing messaging into account-relevant storylines and value narratives for modernization programs.
• Create executive assets such as briefing documents, talking points, vision deck storylines, value frameworks, and C-level materials.
• Support messaging for executive events, briefings, and high-touch engagements (incl. video scripts and high-impact storylines).
• Enable scaled ABM by adapting modular narrative spines, applying light personalization, and safeguarding messaging integrity within templates/toolkits.
• Collaborate with (and steer) agencies: brief on narrative intent, review deliverables for strategic alignment, and act as QA gatekeeper for messaging coherence and storytelling quality.

Skills

Strategic communications

Content strategy

Executive storytelling

English proficiency

Job description

ALEX & GROSS GmbH in Barcelona is seeking an ABM Content Strategist to drive strategic narratives and executive-ready content for high-impact ABM programs across global strategic accounts. You will translate complex transformation themes into concise messaging, develop account-specific POVs, and create assets such as briefing documents and talking points for senior stakeholders.

This role sits at the intersection of narrative development and enterprise engagement, demanding leadership,