DACH Large-Format Marketing Lead

HP; Sant Cugat del Vallès; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Health & Life insurance

Ticket Restaurant Vouchers / canteen

Job summary

Hewlett Packard Co. is seeking a Marketing Specialist for Large Format Design Print Marketing to own planning, execution, and optimization of regional campaigns in the DACH region.

You will lead content strategy, AI search optimization, and cross-functional coordination with sales and category teams to drive digital marketing impact. The role emphasizes hybrid work in Spain, with a global footprint, and opportunities to develop through HP’s learning platform, while delivering measurable business

Qualifications

• 3+ years of experience in Marketing and/or Demand Generation.
• BA or BS degree in Business, Communications, Marketing, or a similar field.
• Experience in the online space (e‑business, search, paid media, content syndication, programmatic, etc.).
• Excellent interpersonal skills: ability to build, manage and influence different management levels, agencies & virtual teams.

Responsibilities

• Own planning, execution, measurement, and optimization of local/regional marketing campaigns.
• Lead content strategy and AI search optimization strategies to drive presence and conversions.
• Drive digital marketing and performance campaigns to generate demand and revenue.
• Collaborate with sales, category teams and external partners to align strategies and achieve targets.

Skills

Marketing experience

Project management

Communications skills

Influencing skills

Education

BA or BS degree in Business, Communications, Marketing, or a similar field

Job description

Hewlett Packard Co. is seeking a Marketing Specialist for Large Format Design Print Marketing to own planning, execution, and optimization of regional campaigns in the DACH region.

You will lead content strategy, AI search optimization, and cross-functional coordination with sales and category teams to drive digital marketing impact. The role emphasizes hybrid work in Spain, with a global footprint, and opportunities to develop through HP’s learning platform, while delivering measurable business