FMCG Brand Growth Lead, Iberia

Talantir; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

PepsiCo Iberia seeks a Senior Brand Marketing Analyst to lead consumer marketing activities across Iberia. You will drive brand growth by shaping strategies, coordinating with European teams and external partners, and overseeing ICP-to-AOP translation and KPI performance.

In this role, you will collaborate across media, PR and digital channels, analyze insights, and influence initiatives that enhance volume, market share, and brand equity. A proactive, ownership-driven attitude is essential.

Qualifications

• Bachelor’s degree in business or related field.
• 8+ years of marketing roles in FMCG environments.
• Fluent in English and Spanish.
• Strong influencing and stakeholder management skills.

Responsibilities

• Develop and refine brand strategies aligned with European categories and local relevance.
• Translate ICP into AOP plans with relevant analyses to drive growth.
• Lead execution of AOP initiatives across media, PR and digital with cross-functional coordination.
• Interpret insights and recommend activities to improve brand KPIs (volume, market share, net sales).
• Own performance of initiatives and deliver against stated business KPIs.
• Collaborate in a matrix with teams and external partners.

Skills

Fluent English

Fluent Spanish

Stakeholder management

Digital marketing

Analytical thinking

Education

Bachelor's degree in business

Job description

PepsiCo Iberia seeks a Senior Brand Marketing Analyst to lead consumer marketing activities across Iberia. You will drive brand growth by shaping strategies, coordinating with European teams and external partners, and overseeing ICP-to-AOP translation and KPI performance.

In this role, you will collaborate across media, PR and digital channels, analyze insights, and influence initiatives that enhance volume, market share, and brand equity. A proactive, ownership-driven attitude is essential.