Assistant Brand Manager Lipton

PepsiCo; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

A leading global food and beverage company is seeking an Assistant Brand Manager to support the Lipton agenda across Iberia. This role involves developing marketing strategies, executing consumer promotions, and coordinating local sponsorship initiatives. The ideal candidate should have a Bachelor's degree in Business, Marketing, or Economics and 4–5 years of experience in Marketing or Trade Marketing, preferably in FMCG. Strong analytical skills and proficiency in PowerPoint and Excel are essential, along with a passion for brand building.

Qualifications

• Bachelor’s degree in Business, Marketing or Economics; Master’s degree is a plus.
• 4-5 years of experience in Marketing or Trade Marketing, ideally in FMCG.
• Strong interest in brand building and creativity.
• Strong analytical and problem solving skills.

Responsibilities

• Support the activation & execution marketing plan annual plan for Lipton across Iberia.
• Develop and implement retail activation strategies.
• Execute consumer promotions tailored to local market needs.
• Coordinate and manage local sponsorship initiatives.
• Design and deliver regional acceleration plans.

Skills

Brand building

Creativity

Analytical skills

Data interpretation

Fluent English

Education

Bachelor’s degree in Business, Marketing or Economics

Master’s degree

Tools

PowerPoint

Excel

Job description

Overview

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you.

Are you passionate about Marketing and eager to grow your career in the FMCG world? PepsiCo is looking for an Assistant Brand Manager (L05) to support the Lipton agenda across Iberia.

This role offers the opportunity to:

• Work in a dynamic environment with cross functional collaboration across commercial and marketing teams
• Gain hands on experience in brand building, communication, innovation and activation strategy

Responsibilities

• Support the activation & execution marketing plan annual plan for Lipton across Iberia.
• Develop and implement retail activation strategies, ensuring alignment with demand fulfilment priorities to maximise product visibility and availability across key sales channels.
• Execute consumer promotions tailored to local market needs, overseeing end-to-end management from concept development through to performance analysis.
• Coordinate and manage local sponsorship initiatives, building partnerships with relevant stakeholders to strengthen brand presence and engagement within the community.
• Design and deliver regional acceleration plans, collaborating closely with cross-functional teams to drive growth in target areas. Monitor progress, analyse results, and adapt tactics to optimise effectiveness and achieve business objectives across diverse regions.

Qualifications

• Bachelor’s degree in Business, Marketing or Economics; Master’s degree is a plus.
• 4–5 years of experience in Marketing or Trade Marketing, ideally in FMCG.
• Strong interest in brand building and creativity, with a passion for disruptive ideas.
• Strong analytical and problem solving skills, with ability to interpret data and generate insights.
• High proficiency in PowerPoint and Excel (pivot tables, VLOOKUP).
• Fluent English is a strong advantage.