Pepsi Sr. Brand Manager - Iberia

Talantir; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

PepsiCo Iberia seeks a Senior Brand Marketing Analyst to lead consumer marketing activities across Iberia. You will drive brand growth by shaping strategies, coordinating with European teams and external partners, and overseeing ICP-to-AOP translation and KPI performance.

In this role, you will collaborate across media, PR and digital channels, analyze insights, and influence initiatives that enhance volume, market share, and brand equity. A proactive, ownership-driven attitude is essential.

Qualifications

• Bachelor’s degree in business or related field.
• 8+ years of marketing roles in FMCG environments.
• Fluent in English and Spanish.
• Strong influencing and stakeholder management skills.

Responsibilities

• Develop and refine brand strategies aligned with European categories and local relevance.
• Translate ICP into AOP plans with relevant analyses to drive growth.
• Lead execution of AOP initiatives across media, PR and digital with cross-functional coordination.
• Interpret insights and recommend activities to improve brand KPIs (volume, market share, net sales).
• Own performance of initiatives and deliver against stated business KPIs.
• Collaborate in a matrix with teams and external partners.

Skills

Fluent English

Fluent Spanish

Stakeholder management

Digital marketing

Analytical thinking

Education

Bachelor's degree in business

Job description

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you.

Are you interested in a career in Marketing in PepsiCo?

Then now is the time to explore the opportunities of PepsiCo: join us as the next Pepsi Brand Mktg Sr Analyst in Iberia.

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Barcelona or Madrid is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Your mission: We are recruiting a Pepsi Brand Mktg Sr Analyst in Spain to lead all consumer marketing activities in Iberia.

Responsibilities

• Contribute to the development of brand strategies and support long-term planning, working closely with European category teams and external partners to ensure strategic alignment and local relevance
• Assist in translating ICP into AOP plans, providing relevant analysis and suggesting strategies or initiatives that drive brand growth
• Lead the execution of key AOP initiatives across media, PR and digital, ensuring flawless delivery, strong cross-functional and agency partners coordination and clear performance tracking.
• Apply analytical skills to interpret insights and recommend business activities aimed at improving brand KPIs such as volume, market share, net sales, brand equity and penetration.
• Be accountable for the performance of owned initiatives, ensuring delivery against agreed business and brand KPIs.
• Collaborate in a matrix environment, demonstrating good teamwork and communication skills.
• Play an active role to innovation projects, including Price Pack Architecture and key initiatives for Pepsi in the Spanish and Portuguese market.

Qualifications

What will you need to succeed?

• Degree in business.
• 8 years' experience in marketing roles ideally within FMCG environments.
• Fluent in English & Spanish.
• Influencing skills: proven ability to manage internal and external stakeholder.
• Experience working with AFH / Off trade channel is a plus.
• Insights led thinking and analytical and communication skills.
• Digital area knowledge.
• Strong cultural awareness and curiosity, with a solid understanding of consumer culture, social trends and how they translate into relevant brand opportunities.
• Passion to win in the marketplace with a proactive, ownership-driven attitude.

Don’t worry if your experience isn’t a perfect match - if you’re excited about the role, we’d love to hear from you!

Why PepsiCo Iberia?

PepsiCo Iberia, part of the Western Europe Operating Unit, is home to a team of nearly 3,000 talented employees across our Barcelona, Madrid, Vitoria and Lisbon headquarters, and our production sites in Spain and Portugal.

With iconic brands like Pepsi, 7UP, Alvalle, Lay’s or Doritos, we continue to shape the food and beverage landscape as one of the region’s leading companies.

At PepsiCo, you’re not just joining a business - you’re joining a culture that champions innovation, encourages bold thinking and empowers every individual to make an impact.