Enterprise Content Strategy Lead — Product Marketing

Semrush Inc.; Barcelona; On-site; EUR 75,000 - 105,000; Full time

Benefits offered by this job

Unlimited PTO

Team budget for hobbies and events

Employee Support Program

Loss of family member financial aid

Employee Resource Groups

Job summary

Semrush Inc. is seeking a strategic and hands-on Content Strategist for the Enterprise segment in Barcelona. You will own the Enterprise content narrative, shaping long-form content and campaigns across formats to impact awareness, engagement and pipeline.

You will work closely with Product Marketing, Demand Gen, Brand, and Digital Marketing, building scalable content systems, repurposing assets, and driving distribution to accelerate Enterprise growth.

Qualifications

• 6+ years of experience in B2B SaaS content strategy, thought leadership, editorial or content marketing roles.
• Ability to translate product/market developments into enterprise thought leadership.
• Experience creating strategic content for enterprise audiences and supporting complex GTM motions.

Responsibilities

• Own the Enterprise content narrative and editorial strategy.
• Translate product strategy and industry trends into messaging frameworks and thought leadership themes.
• Own the content roadmap, editorial calendar, and production cadence across multiple teams.
• Produce strategic editorial content including whitepapers, studies, reports, blog posts, webinars, and campaign content.
• Drive repurposing and distribution across formats and channels to support Enterprise pipeline goals.
• Collaborate with Product Marketing, Demand Gen, Brand, and Digital Marketing to maintain a unified Enterprise story.
• Build scalable AI-supported content workflows to increase velocity while maintaining quality.
• Publish editorial and blog content in the CMS and contribute to webinar/podcast content.

Skills

B2B SaaS content

Thought leadership

Editorial skills

Storytelling

Cross-functional

AI tooling

CMS experience

English fluency

Tools

CMS platforms

Job description

Semrush Inc. is seeking a strategic and hands-on Content Strategist for the Enterprise segment in Barcelona. You will own the Enterprise content narrative, shaping long-form content and campaigns across formats to impact awareness, engagement and pipeline.

You will work closely with Product Marketing, Demand Gen, Brand, and Digital Marketing, building scalable content systems, repurposing assets, and driving distribution to accelerate Enterprise growth.