European B2B Sales Lead - Growth & Partnerships (Hybrid)

GOTA; Barcelona; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

GOTA in Barcelona is seeking an International Sales Manager to drive commercial growth across Germany and Spain, while expanding into other European markets. You will open new accounts, manage distributor relationships and develop partnerships with hotels, hospitality groups and corporate clients.

The role combines strategic planning with hands-on selling: negotiating, closing deals, and traveling to meet customers.

Qualifications

• Proven B2B sales track record in food, beverages, premium brands or related industries.
• Strong negotiation and relationship-building skills.
• Experience with distributors, retailers, hospitality businesses or other B2B channels.

Responsibilities

• Drive B2B sales growth across existing markets (Germany and Spain) and explore new ones.
• Identify, approach and win new customers including retailers, hotels and corporate clients.
• Build and manage distributor relationships from initial conversations to long-term partnerships.
• Develop new sales channels such as corporate gifting, seasonal campaigns and strategic collaborations.
• Manage full sales cycle from prospecting to closing and growing accounts.
• Build strong relationships with existing customers to support repeat orders and expansion.
• Develop commercial plans, targets and market-specific initiatives with the team.
• Represent GOTA in meetings and industry events to build lasting partner relationships.
• Coordinate orders and commercial administration to ensure smooth customer experience.
• Monitor sales performance and opportunities using data and market feedback.

Skills

B2B sales

Negotiation

Relationship building

Travel readiness

Job description

GOTA in Barcelona is seeking an International Sales Manager to drive commercial growth across Germany and Spain, while expanding into other European markets. You will open new accounts, manage distributor relationships and develop partnerships with hotels, hospitality groups and corporate clients.

The role combines strategic planning with hands-on selling: negotiating, closing deals, and traveling to meet customers.