EMEA Revenue Enablement Program Lead

Cohere; España; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Lunch stipend

Health and dental benefits

RRSP matching / pension

Parental leave

Education stipend

Vacation 6 weeks

Home office stipend

Job summary

Cohere is a security-first enterprise AI company seeking a sales enablement generalist to build and manage programs across EMEA. You will design enablement initiatives, create playbooks and certification paths, and work with Product, Marketing, Sales Leadership and RevOps to align GTM priorities.

Reporting to the Head of Sales Enablement, you will establish KPIs, drive MEDDPICC adoption, and measure impact across regions using analytics and AI tools.

Qualifications

• 5+ years in sales enablement or related GTM roles.
• Experience supporting multi-region sales organizations with time-zone awareness.
• Proven ability to design and ship programs from scratch.
• AI-fluent with track record of scaling enablement using AI tools.

Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities.
• Create and curate resources (playbooks, battle cards, scripts, certifications) for Cohere's solutions.
• Establish KPIs and use analytics to prove ROI.
• Operationalize MEDDPICC into seller behavior.
• Build certification paths accelerating seller productivity across regions.
• Maintain and evolve the enablement content platform for global adoption.
• Identify automation opportunities and develop AI workflows to improve output.
• Collaborate with field leadership on calls, deal coaching, and in-market visits.
• Translate field insights into updated content and guides.
• Keep sellers current on product lineup and use-case narratives.
• Balance live training with program management across time zones.
• Measure program impact and report to leadership.

Skills

Sales enablement

Global multi-region

Program design

AI fluency

CRM systems

Communication

Education

Bachelor's degree

Tools

Salesforce

Job description

Cohere is a security-first enterprise AI company seeking a sales enablement generalist to build and manage programs across EMEA. You will design enablement initiatives, create playbooks and certification paths, and work with Product, Marketing, Sales Leadership and RevOps to align GTM priorities.

Reporting to the Head of Sales Enablement, you will establish KPIs, drive MEDDPICC adoption, and measure impact across regions using analytics and AI tools.