Revenue Enablement Program Manager - EMEA

Cohere; España; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Lunch stipend

Health and dental benefits

RRSP matching / pension

Parental leave

Education stipend

Vacation 6 weeks

Home office stipend

Job summary

Cohere is a security-first enterprise AI company seeking a sales enablement generalist to build and manage programs across EMEA. You will design enablement initiatives, create playbooks and certification paths, and work with Product, Marketing, Sales Leadership and RevOps to align GTM priorities.

Reporting to the Head of Sales Enablement, you will establish KPIs, drive MEDDPICC adoption, and measure impact across regions using analytics and AI tools.

Qualifications

• 5+ years in sales enablement or related GTM roles.
• Experience supporting multi-region sales organizations with time-zone awareness.
• Proven ability to design and ship programs from scratch.
• AI-fluent with track record of scaling enablement using AI tools.

Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities.
• Create and curate resources (playbooks, battle cards, scripts, certifications) for Cohere's solutions.
• Establish KPIs and use analytics to prove ROI.
• Operationalize MEDDPICC into seller behavior.
• Build certification paths accelerating seller productivity across regions.
• Maintain and evolve the enablement content platform for global adoption.
• Identify automation opportunities and develop AI workflows to improve output.
• Collaborate with field leadership on calls, deal coaching, and in-market visits.
• Translate field insights into updated content and guides.
• Keep sellers current on product lineup and use-case narratives.
• Balance live training with program management across time zones.
• Measure program impact and report to leadership.

Skills

Sales enablement

Global multi-region

Program design

AI fluency

CRM systems

Communication

Education

Bachelor's degree

Tools

Salesforce

Job description

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We're training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

About The Role

Help bring Cohere's enablement strategy to life for our field teams in EMEA. This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results. You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales.

Key Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle
• Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions
• Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI
• Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning)
• Build certification paths that accelerate new seller productivity across regions and cultures
• Maintain and evolve the enablement content platform to ensure global adoption
• Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output
• Work directly with field leadership on joint calls, deal coaching, and in-market visits
• Translate field insights into updated content, playbooks, and qualification guides
• Keep sellers current on product lineup, competitive positioning, and use-case narratives
• Balance live training, program management, and strategic planning across time zones
• Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership

Qualifications

• 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
• Experience supporting multi-region sales organizations with cultural/time zone awareness
• Proven ability to design and ship programs from scratch
• AI-fluent with track record of scaling enablement using AI tools
• Field-oriented approach—you thrive on direct deal reviews and coaching
• Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce).
• Clear communication across all levels (reps to leadership)
• Comfort with ambiguity and building in fast-paced environments
• Bachelor's degree or equivalent experience

Nice to Have

• Technical fluency in AI/ML concepts (RAG, model selection, competitive differentiation)
• Enterprise software sales experience
• Sales enablement/instructional design certification
• Hyper-growth enablement scaling experience
• Additional regional languages

Full-Time Employees At Cohere Enjoy These Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits:

Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How And Where We Work

• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co-working benefit so you can work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.

If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.