CRM & Marketing Automation Specialist: Data-Driven Journeys

Deutsche Bank; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Gym discounts

Annual medical check-ups

Standing desks

Hybrid work model

Meal allowance

Pension contribution plans

Flex compensation program

Descripción de la vacante

Deutsche Bank is seeking a CRM/Marketing Automation Specialist in Madrid to design and optimize customer journeys across digital channels. You will implement data-driven campaigns, work with Marketing, Product, Technology and Compliance teams, and ensure GDPR compliance.

Experience with Salesforce Marketing Cloud or Adobe Campaign, and proficiency in SQL and Python, are essential. English communication with cross-functional partners is required.

Formación

• Experience with CRM or Marketing Automation platforms.
• Proficient in SQL and Python for data analysis and automation.
• Experience designing customer journeys and segmentation.
• Understanding of GDPR and consent management.
• Experience in banking, insurance or regulated industries is a plus.
• Excellent English communication with stakeholders.

Responsabilidades

• Design, execute and optimize customer communication campaigns across multiple channels.
• Build and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign.
• Manage audience segmentation, data selection and campaign controls and KPI monitoring.
• Develop SQL- and Python-based solutions to support automation, reporting, integrations.
• Ensure GDPR compliance and governance standards.

Herramientas

Salesforce Marketing Cloud

Adobe Campaign

SQL

Python

Customer journey design

GDPR & consent management

English communication

Descripción del empleo

Deutsche Bank is seeking a CRM/Marketing Automation Specialist in Madrid to design and optimize customer journeys across digital channels. You will implement data-driven campaigns, work with Marketing, Product, Technology and Compliance teams, and ensure GDPR compliance.

Experience with Salesforce Marketing Cloud or Adobe Campaign, and proficiency in SQL and Python, are essential. English communication with cross-functional partners is required.