CRM / Marketing Automation Specialist (f/m/x)

Deutsche Bank; Madrid; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Gym discounts

Annual medical check-ups

Standing desks

Hybrid work model

Meal allowance

Pension contribution plans

Flex compensation program

Job summary

Deutsche Bank is seeking a CRM/Marketing Automation Specialist in Madrid to design and optimize customer journeys across digital channels. You will implement data-driven campaigns, work with Marketing, Product, Technology and Compliance teams, and ensure GDPR compliance.

Experience with Salesforce Marketing Cloud or Adobe Campaign, and proficiency in SQL and Python, are essential. English communication with cross-functional partners is required.

Qualifications

• Experience with CRM or Marketing Automation platforms.
• Proficient in SQL and Python for data analysis and automation.
• Experience designing customer journeys and segmentation.
• Understanding of GDPR and consent management.
• Experience in banking, insurance or regulated industries is a plus.
• Excellent English communication with stakeholders.

Responsibilities

• Design, execute and optimize customer communication campaigns across multiple channels.
• Build and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign.
• Manage audience segmentation, data selection and campaign controls and KPI monitoring.
• Develop SQL- and Python-based solutions to support automation, reporting, integrations.
• Ensure GDPR compliance and governance standards.

Tools

Salesforce Marketing Cloud

Adobe Campaign

SQL

Python

Customer journey design

GDPR & consent management

English communication

Job description

Position Overview

For over 150 years, our dedication to being the Global Hausbank for our clients has been driven by our people – in around 60 countries and across more than 150 nationalities. Their deep understanding, insights, expertise, and passion help our clients navigate an increasingly complex world – be it in our Corporate Bank, our Private Bank, our Investment Bank or our Asset Management division. Together we can make a great impact for our clients home and abroad, securing their lasting success and financial security.

Commitment to Diversity & Inclusion

At Deutsche Bank, we are committed to fostering an inclusive and accessible work environment where everyone can thrive. In accordance with the Spanish General Disability Law (LGD), we especially welcome applications from qualified candidates with a recognized degree of disability.

Role Details And How To Fit Into The Team

Join Deutsche Bank as a CRM / Marketing Automation Specialist and help shape customer engagement across digital channels. You will design, implement and optimize data-driven communication journeys using leading marketing automation platforms, working closely with Marketing, Product, Technology and Compliance teams.

Responsibilities

• Design, execute and optimize customer communication campaigns across multiple channels, including email, SMS, push notifications and landing pages.
• Build, maintain and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign.
• Manage audience segmentation, data selection and campaign controls and campaign performance monitoring to ensure accurate and effective customer communications and achieve business KPIs.
• Develop SQL- and Python-based solutions to support automation, reporting, integrations and operational efficiency.
• Ensure all communications comply with GDPR requirements, consent-management rules and internal governance standards.

Skills

• Strong hands‑on experience with Salesforce Marketing Cloud and/or Adobe Campaign in a CRM or Marketing Automation environment.
• Solid SQL and Python skills for data analysis, automation and campaign execution and data quality controls.
• Proven knowledge of customer journey design, campaign management and customer segmentation strategies including performance measurement and KPI monitoring.
• Understanding of GDPR, consent management and customer communication governance; experience in banking, insurance or other regulated industries is an advantage.
• Strong communication skills in English and the ability to collaborate effectively with marketing, business, technology and compliance stakeholders and to manage cross‑functional projects.

Well‑being & Benefits

• Emotionally and mentally balanced: We support you in dealing with life crises, maintaining stability through illness, and maintaining good mental health. Benefit from initiatives such as counseling and support in difficult life situations and a culture where you can openly speak about mental health.
• Physically thriving: We support you managing your physical health by taking appropriate preventive measures and providing a workplace that helps you thrive. For example, discount in gyms, annual medical check‑ups, standing desks…
• Socially connected: We strongly believe in collaboration, inclusion and feeling connected to open up new perspectives and strengthen our self‑confidence and well‑being. Benefits vary from different types of paid and unpaid leave, hybrid model of remote working (for some positions …)
• Financially secure: We support you to meet personal financial goals during your active career and for the future. Benefit from meal allowance, pension contribution plans, banking services for employees, flex compensation program…

Company Culture

We strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively.

Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group.

We welcome applications from all people and promote a positive, fair and inclusive work environment.