Crm Manager (F/M/D)

Freenow; Barcelona; Híbrido; EUR 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

Mobility Credit

Health Insurance

Employee assistance program

Descripción de la vacante

Freenow is seeking an experienced CRM Manager in Barcelona to design data-driven lifecycle strategies across 9 markets. You will own end-to-end campaign delivery across channels and collaborate with Marketing, Product and local teams.

You will lead experiments, optimise lifecycle segmentation, and turn insights into improvements that drive activation, engagement and retention at scale, supporting Freenow's growth in mobility.

Formación

• 3+ years in CRM, lifecycle marketing or customer engagement
• Hands-on experience with CRM platforms (Braze is a strong plus)
• Strong project management and stakeholder management
• Ability to prioritise multiple initiatives in a fast-paced environment
• Data-driven mindset using quantitative and qualitative insights
• Excellent English communication; other European languages a plus

Responsabilidades

• 3+ years in CRM, lifecycle marketing or customer engagement
• Hands‑on experience with CRM platforms (Braze is a strong plus)
• Strong project management and stakeholder management skills
• Ability to prioritise multiple initiatives in a fast-paced environment
• Data‑driven mindset using quantitative and qualitative insights
• Excellent English communication; other European languages a plus

Conocimientos

CRM platforms

Braze

Project management

Stakeholder management

Data-driven

English communication

Herramientas

Braze

Descripción del empleo

Experteer Overview As CRM Manager you will design and drive data‑driven CRM strategies to activate, engage and retain users across 9 markets. You’ll own end‑to‑end campaign delivery across multiple channels and advise on global and local initiatives to reach the right user at the right time. You will lead cross‑functional projects, optimize lifecycle processes, and build experiments that turn insights into improvements. This role offers a chance to shape user engagement at a scale that supports Freenow’s growth and mission to make mobility smarter.

Compensaciones / Beneficios

• Design and execute CRM strategies to activate, engage and retain users across 9 markets
• Own end-to-end campaign delivery from ideation to execution across multiple channels
• Advise on global and local initiatives to reach the right message to the right user at the right time
• Lead experimentation and optimisation with A/B testing and insights into actionable improvements
• Lead cross-functional projects (dashboards, lifecycle segmentation, process optimisation, experimentation frameworks)
• Manage and optimise the campaign calendar and automations aligned with lifecycle stages and business priorities
• Act as main CRM contact, collaborating with Marketing, Product and local teams

Responsabilidades

• 3+ years in CRM, lifecycle marketing or customer engagement
• Hands‑on experience with CRM platforms (Braze is a strong plus)
• Strong project management and stakeholder management skills
• Ability to prioritise multiple initiatives in a fast-paced environment
• Data‑driven mindset using quantitative and qualitative insights
• Excellent English communication; other European languages a plus

Requisitos principales

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical u0026 special leave policies
• Mobility Credit
• Health Insurance
• Employee assistance program