Senior CRM Manager

Freenow; Barcelona; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Sabbatical leave

Employee assistance program

Welcome & anniversary gifts

Mobility benefits card

Flexible work options

Descripción de la vacante

Freenow is seeking a Senior CRM Manager to drive data-driven lifecycle marketing across its global user base. You will own end-to-end CRM automation, define lifecycle strategies and maintain alignment with Marketing, Product and regional teams.

Your role includes coaching junior staff and leading cross-functional projects to optimize the customer journey. Excellent communication in English is required, with strong project and stakeholder management skills.

Formación

• 5+ years of experience in CRM, lifecycle marketing or customer engagement.
• Strong data-driven mindset using quantitative & qualitative insights.
• Ability to lead and influence across teams, markets and time zones.

Responsabilidades

• Define and implement lifecycle strategies to activate, engage and retain users across markets.
• Own end-to-end automation creation from ideation to execution across multiple channels.
• Advise and coach junior team members on CRM best practices.
• Optimize performance using behavioural data and A/B tests; reduce friction in journeys.
• Lead cross-functional projects like dashboards, lifecycle segmentation and experimentation frameworks.
• Manage CRM automations and align communications with lifecycle stages and priorities.
• Identify business opportunities and collaborate with Marketing, Product and regional teams.

Conocimientos

CRM platforms

Braze

Data-driven

Project management

Stakeholder management

English communication

Herramientas

Braze

Descripción del empleo

• We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies
• As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
• Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
• Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
• Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
• Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
• Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities
• Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts

Benefits

• Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
• Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
• Welcome & anniversary gifts: We’ll send you a little something to celebrate these special occasions.
• Mobility benefits card: Get from A to B on us. Every month you’ll get a mobility budget to try out different transport options.
• Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
• Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
• Birthday off: Celebrate in style with an extra dy off each year.
• Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.

Excellent communication skills in English (other European languages are a plus)Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zonesAbility to effectively prioritise and manage a diverse set of initiatives in a fast-paced environmentHands-on experience with CRM platforms (experience with Braze is a plus)5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global levelA data-driven mindset, using both quantitative and qualitative insights to inform decisions