Corporate Marketing Content Excellence Manager

Ferrer; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Ferrer is seeking a dynamic leader to join our Corporate Marketing Excellence team in Barcelona. You will drive the global content strategy, develop a best-in-class Content Excellence model, and partner with Brand, Digital, and Compliance to accelerate AI-driven solutions and content-driven engagement across markets.

The role focuses on governance, end-to-end content lifecycle, and measuring impact through KPIs to improve efficiency and business performance within the new Business Platform.

Formación

• Proven international pharmaceutical marketing experience in regulated environments.
• Expertise in content strategy, omnichannel marketing and audience engagement.
• Experience designing Content Excellence, Operations and Governance models.
• Hands-on with content platforms such as Veeva Vault, CMS/DAM/CRM, Marketing Cloud.
• Strong understanding of regulatory and compliance requirements (MLR workflow).
• Data-driven with ability to define KPIs and optimize content performance.
• Experience in global-local operating models and cross-functional collaboration.
• Excellent project management and stakeholder engagement skills.
• Fluent English required.

Responsabilidades

• Lead global marketing content strategy aligned with corporate priorities.
• Own end-to-end content lifecycle: strategy, creation, approval, distribution, reuse.
• Design and implement global governance for content standards and workflows.
• Orchestrate omnichannel content experiences across digital and offline channels.
• Drive Content Operations and contribute to the new Business Platform.
• Define and monitor content KPIs, measure impact and optimize engagement.
• Drive innovation using AI and emerging tech to improve personalization and delivery.
• Partner with Brand, Digital, Data & AI, Medical, Compliance for alignment.

Conocimientos

Content strategy

Omnichannel marketing

Brand storytelling

Content governance

AI-driven content

Cross-functional collaboration

Analytics & KPIs

Veeva Vault

CMS/DAM/CRM platforms

English fluency

Herramientas

Veeva Vault

CLM

CMS

DAM

CRM

Marketing Cloud

Descripción del empleo

Mission

Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will involve driving the global content strategy and build a best-in-class Content Excellence model across all brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact. As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and transform content into a key driver of customer engagement and business performance within the new Business Platform.

Responsibilities

• Lead and shape global marketing content strategy, ensuring alignment with Ferrer corporate priorities and positioning content as a key driver of customer engagement, brand impact, and business performance.
• Own the end-to-end content lifecycle, from strategy and planning to creation, approval, distribution, optimization, and reuse, ensuring consistency, quality, compliance, and scalability across brands and markets.
• Design and implement a robust content global governance model, establishing clear standards, frameworks, and ways of working that enable effective collaboration between global and local teams.
• Orchestrate omnichannel content experiences, ensuring the right content reaches the right audience through the most effective channels and touchpoints, including digital and offline interactions such as web, email, events, calls, webinars, podcasts, and field engagement.
• Lead Content Operations and play a key role in the new Business Platform, driving the evolution of content management capabilities, processes, and technologies to improve efficiency, agility, and reuse.
• Define and monitor content performance frameworks and KPIs, leveraging data and insights to measure effectiveness, optimize engagement, and continuously improve content impact across channels.
• Drive innovation in content creation and management, identifying opportunities to leverage AI and emerging technologies to enhance personalization, streamline workflows, improve productivity, and accelerate content delivery.
• Partner closely with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance teams, ensuring content strategies are customer-centric, compliant, and fully integrated into business objectives.

Why Ferrer?

• Make a positive impact in society
• Participate in volunteering activities
• Grow in a culture of trust, responsibility, and constructive feedback
• Enjoy a flexible working model & collaborative office experience to enable innovation and teamworking
• Make a real difference to the team and to yourself
• Take advantage of opportunities for development & learning
• Discover a range of benefits to support your physical, emotional and financial wellbeing
• Customize your remuneration and benefit

Requirements

What You’ll Need To Succeed

You will rock at this company if you are a person with empathy, humility, curiosity and optimism. You will rock at this role by bringing:

• Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments.
• Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications, with a track record of delivering impactful engagement across multiple channels and audiences.
• Experience designing and managing Content Excellence, Content Operations, and Content Governance models, driving consistency, efficiency, scalability, and compliance across organizations.
• Hands-on experience with content and marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud, or similar ecosystem solutions.
• Solid understanding of MLR review processes, regulatory and compliance requirements, and the development of promotional and scientific materials within the pharmaceutical industry.
• Strong analytical capabilities, with the ability to define content KPIs, measure performance, generate actionable insights, and continuously optimize content effectiveness and customer engagement.
• Experience working in global-local operating models, partnering with global brand teams, regional stakeholders, and local markets to ensure alignment and successful execution.
• Demonstrated ability to influence and collaborate with cross-functional stakeholders.
• Excellent project management, communication, and stakeholder engagement skills, with the ability to drive change and build alignment in complex matrix organizations.
• Fluent English is required.

If this great challenge matches your profile, then we are waiting for you!

At Ferrer, we guarantee equal treatment and opportunities in recruitment, avoiding prejudices and stereotypes for any reason in the processes of access to the company, assessing only objective criteria such as professional and academic skills and work experience.