Digital Activation & Content Specialist

Ferrer; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working model

Opportunities for development & learning

Collaborative office experience

Descripción de la vacante

Ferrer in Barcelona is seeking a Digital Marketing Specialist to lead digital campaigns across Europe. This role involves designing, executing, and optimizing customer-focused digital content, primarily through email and CLM channels. Candidates should have a Bachelor's degree in marketing and at least 4 years of experience in digital activation, including hands-on knowledge of Salesforce Marketing Cloud. Fluency in English and Spanish is required. Ferrer offers a flexible working model and a culture of trust and collaboration.

Formación

• Minimum 4 years of experience in digital marketing or content management roles.
• Hands-on experience with email marketing and multichannel campaigns.
• Fluent in English and Spanish.

Responsabilidades

• Design and execute end-to-end digital campaigns focusing on email and CLM.
• Monitor and analyze campaign performance to propose data-driven improvements.
• Collaborate cross-functionally to ensure alignment and execution.

Conocimientos

Email marketing

Digital campaign design

Segmentation

Salesforce Marketing Cloud

Cross-functional collaboration

Educación

Bachelor's degree in marketing or related field

Herramientas

Salesforce Marketing Cloud

Veeva CRM

Descripción del empleo

Overview

Mission
Support Commercial Acceleration and product teams across Europe and non-priority brands by translating strategic and business needs into effective digital campaigns and high-quality multichannel content. The role will lead the end-to-end design, development, deployment, and continuous optimization of customer-centric digital materials across key platforms, mainly email and CLM, ensuring consistency, compliance, and alignment with brand strategy, while maximizing engagement and commercial impact.

Responsibilities

• Design and execute end-to-end digital campaigns, with a primary focus on email and CLM channels.
• Create, develop, and localize high-quality digital content and assets, including HTML emails and CLM presentations, aligned with brand strategy and market needs.
• Adapt global and regional materials to local market requirements, ensuring relevance, consistency, and a strong user experience.
• Act as a subject matter expert in Salesforce Marketing Cloud and Veeva Approved Email, executing, configuring, and deploying campaigns leveraging segmentation, personalization, and automation capabilities.
• Monitor and analyze campaign performance, including open rates, click-through rates, engagement, and conversions, generating insights, and proposing data-driven improvements.
• Continuously optimize campaigns and content based on performance data, feedback from field teams, and best practices.
• Perform testing, monitoring, and quality control to ensure timely, error-free campaign delivery.
• Collaborate cross-functionally with Commercial, Marketing, Business Excellence, Data, Medical, Legal, Digital, IT, and DDAI teams to ensure alignment and successful execution of initiatives.
• Support multiple brands across different European markets, contributing to both priority and non-priority portfolios.

Why Ferrer?

• Make a positive impact in society
• Participate in volunteering activities
• Grow in a culture of trust, responsibility, and constructive feedback
• Enjoy a flexible working model & collaborative office experience to enable innovation and teamworking
• Make a real difference to the team and to yourself
• Take advantage of opportunities for development & learning
• Discover a range of benefits to support your physical, emotional and financial wellbeing
• Customize your remuneration and benefits

What You’ll Need To Succeed

You will rock at this company if you are a person with empathy, humility, curiosity and optimism.

You will rock at this role if you match with:

• Bachelor's degree in marketing, Digital Marketing, Communication, or related field.
• Proven experience of at least 4 years in digital activation, digital marketing, or content management roles, with a strong focus on email marketing and multichannel campaigns.
• Hands-on experience with Salesforce Marketing Cloud and/or Veeva CRM Approved Email.
• Solid understanding of digital campaign design, segmentation, personalization, automation, and performance tracking.
• Ability to work with data and campaign metrics to generate insights and continuously optimize performance.
• Experience coordinating with multiple stakeholders and working in cross-functional, international environments.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously and deliver on time. Fluent in English and Spanish.
• Proactive, collaborative mindset, with strong communication skills and continuous improvement orientation.

If this great challenge matches your profile, then we are waiting for you!

At Ferrer, we guarantee equal treatment and opportunities in recruitment, avoiding prejudices and stereotypes for any reason in the processes of access to the company, assessing only objective criteria such as professional and academic skills and work experience.