Corporate Marketing Content Excellence Manager

Ferrer Internacional SA; Barcelona; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will drive the global content strategy and build a best-in-class Content Excellence model across brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact.

As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and

Formación

• Strong experience in international pharmaceutical marketing, esp. Specialty Care or Rare Diseases.
• Expertise in content strategy, omnichannel marketing and customer-centric communications.
• Experience designing Content Excellence, Content Operations and Content Governance models.
• Hands-on with content and marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud.
• Knowledge of MLR review, regulatory and compliance in pharma.
• Strong analytics to define KPIs and optimize engagement.
• Experience in global–local operating models with cross-functional teams.
• Fluent English is required.

Responsabilidades

• Lead global marketing content strategy aligning with Ferrer priorities.
• Own end-to-end content lifecycle from strategy to reuse across brands.
• Design and implement a robust content governance model.
• Orchestrate omnichannel content experiences across channels.
• Drive Content Operations and contribute to the Business Platform.
• Define and monitor content KPIs and analytics.
• Collaborate with Brand Leads, Digital, Data & AI, Medical Excellence, and Compliance.

Conocimientos

Pharma marketing

Content strategy

Omnichannel marketing

Content governance

Cross-functional collaboration

Herramientas

Veeva Vault

CLM

CMS

DAM

CRM

Marketing Cloud

Descripción del empleo

At Ferrer we use business to fight for social justice. We have long been a company that looks to do things differently; instead of maximizing shareholder returns, we reinvest much of our profit in initiatives that give back to society. Back where it belongs. We go beyond compliance and are guided by the highest standards of sustainability, ethics and integrity. As such, since 2022, we are a B Corp.

Founded in Barcelona in 1959, Ferrer offers transformative solutions for life-threatening diseases in more than one hundred countries. In line with our purpose, we have an increasing focus on pulmonary vascular and interstitial lung diseases and rare neurological disorders. Our 1,800-strong team is driven by a clear conviction: our business is not an end in itself, but a way to change lives.

We are Ferrer. Ferrer for good.

Mission

Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will involve driving the global content strategy and build a best-in-class Content Excellence model across all brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact. As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and transform content into a key driver of customer engagement and business performance within the new Business Platform.

Responsibilities

• Lead and shape global marketing content strategy, ensuring alignment with Ferrer corporate priorities and positioning content as a key driver of customer engagement, brand impact, and business performance.
• Own the end-to-end content lifecycle, from strategy and planning to creation, approval, distribution, optimization, and reuse, ensuring consistency, quality, compliance, and scalability across brands and markets.
• Design and implement a robust content global governance model, establishing clear standards, frameworks, and ways of working that enable effective collaboration between global and local teams.
• Orchestrate omnichannel content experiences, ensuring the right content reaches the right audience through the most effective channels and touchpoints, including digital and offline interactions such as web, email, events, calls, webinars, podcasts, and field engagement.
• Lead Content Operations and play a key role in the new Business Platform, driving the evolution of content management capabilities, processes, and technologies to improve efficiency, agility, and reuse.
• Define and monitor content performance frameworks and KPIs, leveraging data and insights to measure effectiveness, optimize engagement, and continuously improve content impact across channels.
• Drive innovation in content creation and management, identifying opportunities to leverage AI and emerging technologies to enhance personalization, streamline workflows, improve productivity, and accelerate content delivery.
• Partner closely with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance teams, ensuring content strategies are customer-centric, compliant, and fully integrated into business objectives.

Why Ferrer?

• Make a positive impact in society
• Grow in a culture of trust, responsibility, and constructive feedback
• Enjoy a flexible working model & collaborative office experience to enable innovation and teamworking
• Make a real difference to the team and to yourself
• Take advantage of opportunities for development & learning
• Discover a range of benefits to support your physical, emotional and financial wellbeing
• Customize your remuneration and benefit

Requirements

What you’ll need to succeed

You will rock at this company if you are a person with empathy, humility, curiosity and optimism. You will rock at this role by bringing:

• Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments.
• Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications, with a track record of delivering impactful engagement across multiple channels and audiences.
• Experience designing and managing Content Excellence, Content Operations, and Content Governance models, driving consistency, efficiency, scalability, and compliance across organizations.
• Hands-on experience with content and marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud, or similar ecosystem solutions.
• Solid understanding of MLR review processes, regulatory and compliance requirements, and the development of promotional and scientific materials within the pharmaceutical industry.
• Strong analytical capabilities, with the ability to define content KPIs, measure performance, generate actionable insights, and continuously optimize content effectiveness and customer engagement.
• Experience working in global–local operating models, partnering with global brand teams, regional stakeholders, and local markets to ensure alignment and successful execution.
• Demonstrated ability to influence and collaborate with cross-functional stakeholders.
• Excellent project management, communication, and stakeholder engagement skills, with the ability to drive change and build alignment in complex matrix organizations.
• Fluent English is required.

If this great challenge matches your profile, then we are waiting for you!

At Ferrer, we guarantee equal treatment and opportunities in recruitment, avoiding prejudices and stereotypes for any reason in the processes of access to the company, assessing only objective criteria such as professional and academic skills and work experience.

Sector: Pharmaceutical and biopharmaceutical