Category & RGM Manager

Beiersdorf; Madrid; On-site; EUR 42,000 - 60,000; Full time

Job summary

Beiersdorf in Madrid seeks a senior Revenue Growth & Category Manager to translate shopper insights into growth opportunities across channel strategies.

You will lead analytics and cross-functional teams to optimize pricing, promotions, assortment, and storytelling for customers, while shaping go-to-market plans and driving profitability in FMCG categories. Fluent English and Spanish are required, with 3–5 years of related experience.

Qualifications

• 3-5 years of experience in Revenue Growth Management, Category Management or Commercial Strategy, preferably within FMCG.
• Strong understanding of RGM levers (pricing, promotions, assortment, mix) and their application to profitable growth strategies.
• Experience leveraging category, shopper and market insights to identify growth opportunities and shape go-to-market strategies.
• Previous people leadership experience and the ability to drive results through cross-functional teams.
• Strong analytical and strategic thinking, with the ability to translate complex data and shopper insights into clear, actionable business recommendations.
• Fluent in English and Spanish.

Responsibilities

• Own category, shopper, and channel insights, translating data into actionable recommendations that drive growth, profitability, and competitive advantage.
• Develop and execute channel-specific growth strategies, combining Category Management, Shopper Insights, and Revenue Growth Management principles.
• Drive portfolio, pricing, promotion, and assortment optimization, identifying opportunities to accelerate revenue, improve margins, and maximize category performance.
• Partner with Sales and Marketing to shape innovation and go-to-market plans, building compelling category and selling stories tailored to customer and channel needs.
• Monitor commercial performance and execution, ensuring strategic initiatives deliver expected results and proactively identifying improvement opportunities.
• Lead and develop a team of Category & Revenue Growth professionals, setting priorities, building capabilities, and fostering a high-performance culture.

Skills

Revenue Growth Management

Category Management

Strategic thinking

Analytical thinking

Cross-functional leadership

Go-to-market strategy

English

Spanish

Job description

• Own category, shopper, and channel insights , translating data into actionable recommendations that drive growth, profitability, and competitive advantage.
• Develop and execute channel-specific growth strategies , combining Category Management, Shopper Insights, and Revenue Growth Management principles.
• Drive portfolio, pricing, promotion, and assortment optimization , identifying opportunities to accelerate revenue, improve margins, and maximize category performance.
• Partner with Sales and Marketing to shape innovation and go-to-market plans , building compelling category and selling stories tailored to customer and channel needs.
• Monitor commercial performance and execution , ensuring strategic initiatives deliver expected results and proactively identifying improvement opportunities.
• Lead and develop a team of Category & Revenue Growth professionals , setting priorities, building capabilities, and fostering a high-performance culture.

Your Tasks

• Own category, shopper, and channel insights , translating data into actionable recommendations that drive growth, profitability, and competitive advantage.
• Develop and execute channel-specific growth strategies , combining Category Management, Shopper Insights, and Revenue Growth Management principles.
• Drive portfolio, pricing, promotion, and assortment optimization , identifying opportunities to accelerate revenue, improve margins, and maximize category performance.
• Partner with Sales and Marketing to shape innovation and go-to-market plans , building compelling category and selling stories tailored to customer and channel needs.
• Monitor commercial performance and execution , ensuring strategic initiatives deliver expected results and proactively identifying improvement opportunities.
• Lead and develop a team of Category & Revenue Growth professionals , setting priorities, building capabilities, and fostering a high-performance culture.

Your Profile

• 3-5 years of experience in Revenue Growth Management, Category Management or Commercial Strategy , preferably within FMCG.
• Strong understanding of RGM levers (pricing, promotions, assortment, mix) and their application to profitable growth strategies.
• Experience leveraging category, shopper and market insights to identify growth opportunities and shape go-to-market strategies.
• Previous people leadership experience and the ability to drive results through cross-functional teams.
• Strong analytical and strategic thinking , with the ability to translate complex data and shopper insights into clear, actionable business recommendations.
• Fluent in English and Spanish .