Brand Activation Assistant — Lipton Iberia Growth

PepsiCo; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

A leading global food and beverage company is seeking an Assistant Brand Manager to support the Lipton agenda across Iberia. This role involves developing marketing strategies, executing consumer promotions, and coordinating local sponsorship initiatives. The ideal candidate should have a Bachelor's degree in Business, Marketing, or Economics and 4–5 years of experience in Marketing or Trade Marketing, preferably in FMCG. Strong analytical skills and proficiency in PowerPoint and Excel are essential, along with a passion for brand building.

Qualifications

• Bachelor’s degree in Business, Marketing or Economics; Master’s degree is a plus.
• 4-5 years of experience in Marketing or Trade Marketing, ideally in FMCG.
• Strong interest in brand building and creativity.
• Strong analytical and problem solving skills.

Responsibilities

• Support the activation & execution marketing plan annual plan for Lipton across Iberia.
• Develop and implement retail activation strategies.
• Execute consumer promotions tailored to local market needs.
• Coordinate and manage local sponsorship initiatives.
• Design and deliver regional acceleration plans.

Skills

Brand building

Creativity

Analytical skills

Data interpretation

Fluent English

Education

Bachelor’s degree in Business, Marketing or Economics

Master’s degree

Tools

PowerPoint

Excel

Job description

A leading global food and beverage company is seeking an Assistant Brand Manager to support the Lipton agenda across Iberia. This role involves developing marketing strategies, executing consumer promotions, and coordinating local sponsorship initiatives. The ideal candidate should have a Bachelor's degree in Business, Marketing, or Economics and 4–5 years of experience in Marketing or Trade Marketing, preferably in FMCG. Strong analytical skills and proficiency in PowerPoint and Excel are essential, along with a passion for brand building.