B2B Manager, Spain

Upway; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

Upway in Spain is seeking a B2B Sourcing Manager to lead the growth of our B2B sourcing arm. You will secure high-quality second-hand e-bikes from professional partners and expand our inventory across Europe.

You will work with manufacturers, retailers, and refurbishers, travel 60–80% within your region (Barcelona and Madrid preferred), and negotiate the best bulk deals while building long-term partner trust.

Qualifications

• 3+ years in B2B Sales / Business Development.
• Hunter mindset with a track record of closing deals.
• Willing to travel 60-80% within the region, with Barcelona and Madrid as preferred bases.
• Native level Spanish and professional English for reporting.

Responsibilities

• Hunt, Close and Onboard New Retail Partners: identify and onboard independent bike shops and regional chains.
• Unlock Fleet Opportunities: map B2B, Rental, and Leasing; negotiate bulk B2B deals for stock.
• Build Long-Term Trust: be a reliable stakeholder; discuss technical specs with mechanics and contracts with owners.
• Deploy Additional Services: leverage partners to support new services, trade-in platform into a B2B ecosystem.

Skills

B2B sales

Business development

Hunter mindset

Field sales

Travel 60-80%

Spanish (native)

English

Job description

Description

Upway is the leading platform for certified refurbished e-bikes, operating across Europe and the US. We buy, refurbish, and resell e-bikes with a rigorous technical process, making sustainable mobility more accessible while delivering a seamless, reliable customer experience.

Department: Business Development

Location: Spain

Compensation: €40,000 - €60,000 / year

We are looking for a B2B Sourcing Manager to join the B2B team and scale the B2B sourcing arm of our operations. Your mission is central to Upway’s growth: securing high-quality second-hand e-bikes from professional partners so we can continuously expand and renew the offering available on our platform.

You will work closely with a wide range of B2B partners — manufacturers, retailers, reconditioners, rental and leasing companies — and will ultimately be responsible for buying the best ebikes at the best price.

Your Missions

• Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.


• Unlock “Fleet” Opportunities: Map out the B2B, Rental and Leasing ecosystem. Negotiate the best ad-hoc bulk B2B deals to secure high-quality stock for our UpCenter.


• Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.


• Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)

Skills, Knowledge and Expertise

• Experience: 3+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value \"Sales DNA\" (FMCG, SaaS, Field Sales) above all else.


• Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take \"no\" for an answer easily.


• Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region. Preferred locations are Barcelona and Madrid for easier travel.


• Analytical Hustle: You use data to prioritize your targets and optimize your routes.


• Languages: Native level in Spanish and professional proficiency in English (for internal reporting).


• A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.

Why Join Upway?

• Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.


• Ownership: You are the marketing voice for our core markets. Your decisions will have a visible, immediate impact on the business.


• Growth: Join a Series C scale-up backed by top-tier investors (Sequoia, Exor) during our hyper-growth phase in Europe.