B2B Demand Gen Lead – ClimateTech SaaS

Mitiga Solutions; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working

Cobee-based benefits

Job summary

Mitiga Solutions, Barcelona, is seeking a Marketing Manager to own and grow our B2B demand-gen engine. You will lead multi-channel campaigns across SEO, paid acquisition, inbound, content and events, while defining ICPs and buyer personas and partnering with Sales to accelerate pipeline.

You’ll translate climate science and data into clear commercial value, manage internal and external teams, and continuously measure CAC/CPL, funnel performance, and revenue impact in a fast-growing climate tech

Qualifications

• 5+ years of experience in B2B marketing.
• Proven track record in demand generation and lead generation.
• Hands-on experience across SEO, inbound, paid acquisition and website optimisation.
• Experience working closely with Sales/BDR teams.
• Strong commercial and entrepreneurial mindset; climate tech or related sector a plus.

Responsibilities

• Own and grow the B2B demand generation strategy from awareness to revenue.
• Build, launch and optimise multi-channel programmes across SEO, inbound, paid, email and content.
• Define ICP, target accounts and buyer personas; prioritise high-potential audiences.
• Collaborate with AEs/BDRs to align marketing with Sales and maximise pipeline.
• Identify funnel bottlenecks and run experiments to improve conversions.
• Track performance: pipeline contribution, conversion rates, CAC/CPL, channel ROI.
• Own website and landing page optimisation for conversion and demand.
• Manage content and campaigns end-to-end, with external agencies as needed.
• Report marketing results to executives and align with product/partnerships.

Skills

B2B marketing

Demand generation

Lead generation

SEO & inbound

Paid acquisition

Website optimization

Sales alignment

Tools

HubSpot

Salesforce

Job description

Mitiga Solutions, Barcelona, is seeking a Marketing Manager to own and grow our B2B demand-gen engine. You will lead multi-channel campaigns across SEO, paid acquisition, inbound, content and events, while defining ICPs and buyer personas and partnering with Sales to accelerate pipeline.

You’ll translate climate science and data into clear commercial value, manage internal and external teams, and continuously measure CAC/CPL, funnel performance, and revenue impact in a fast-growing climate tech