B2B Growth Marketing Manager — Remote & Flexible Hours

Axpo Group; Madrid; Híbrido; EUR 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Working Hours – Flexible and partly on

Meal allowances

Internet compensation

Training courses

Gym coverage

Health insurance

Resumo da oferta

Axpo Iberia seeks a hands-on Marketing Leader to shape B2B growth across Spain. You will own the funnel from awareness to sales handover, build automation and Salesforce integrations, and lead brand and messaging for diverse customer segments.

You will collaborate with Sales, Operations, Data and Tech, driving data-driven decisions, loyalty programs, and performance across paid and organic channels.

Qualificações

• University degree in marketing, business, economics or related field.
• Proven experience in B2B demand generation and marketing automation.
• Strong command of Salesforce Sales Cloud and Marketing Cloud.
• Analytical, data-driven and commercially sharp, with a structured mindset.
• Fluency in Spanish and English.
• Ideally further education in digital marketing, CRM, demand generation or data analytics.

Responsabilidades

• Define and execute B2B acquisition marketing strategy with Sales and all channels.
• Own the full marketing funnel from awareness through lead qualification to handover.
• Own the loyalty funnel to keep customers engaged and loyal.
• Manage paid media budget across Google Ads, LinkedIn, retargeting and other channels.
• Manage social accounts to grow followers and reputation via content marketing.
• Design and optimize customer journeys, landing pages and conversion funnels.
• Build marketing automation and Salesforce integration for lead scoring and attribution.
• Lead brand, messaging and creative execution for consistency across segments.

Conhecimentos

B2B marketing

Salesforce

Data-driven

English fluency

Spanish fluency

Formação académica

University degree in marketing/business/economics

Further education in digital marketing/CRM/demand generation/data analytics

Ferramentas

Salesforce Sales Cloud

Salesforce Marketing Cloud

Descrição da oferta de emprego

Axpo Iberia seeks a hands-on Marketing Leader to shape B2B growth across Spain. You will own the funnel from awareness to sales handover, build automation and Salesforce integrations, and lead brand and messaging for diverse customer segments.

You will collaborate with Sales, Operations, Data and Tech, driving data-driven decisions, loyalty programs, and performance across paid and organic channels.