International Brand Manager

FREIXENET; Sant Sadurní d'Anoia; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Freixenet, a world leader in sparkling wines, is seeking an International Brand Manager to lead global brand strategies in a fast-paced, multinational FMCG environment. You'll develop and execute 360° brand activation plans, coordinate with local and international teams, manage budgets and timelines, and translate insights into growth initiatives across channels.

Fluent English is essential, with additional languages a plus; strong ownership and analytical mindset are required to drive

Formación

• Proven experience in Brand Management within the FMCG industry.
• Strong strategic mindset with hands-on execution capabilities.
• Experience managing international markets and cross-functional projects.
• Excellent analytical skills and a strong commercial orientation.
• Fluent English is essential; additional languages are a plus.

Responsabilidades

• Develop and implement 360° brand activation plans aligned with the global brand strategy.
• Lead projects end-to-end, including brief development, timeline planning, budget management, agency coordination, production, implementation, and post-campaign evaluation.
• Develop integrated marketing campaigns, content, point-of-sale materials, events, partnerships, and activation plans across on-trade, off-trade, e-commerce, and retail media channels.
• Analyze brand performance, sales, distribution, category dynamics, competitive landscape, consumer insights, and campaign effectiveness, translating data into actionable recommendations and strategic plans.
• Monitor media plans, KPIs, and performance dashboards in close collaboration with local markets.
• Coordinate with local teams and international stakeholders, ensuring global strategies are adapted to each market.
• Manage multiple projects simultaneously, ensuring high-quality execution while meeting timelines, budgets, and business objectives.

Conocimientos

Brand management

FMCG

International projects

Analytical skills

English fluency

Descripción del empleo

Freixenet has been making wines since 1861. With our more than 150 years of experience, we are the leading company in the Spanish winegrowing sector and the world leader in high-quality sparkling wines produced using the traditional method. Our strong commitment to technology and eco-innovation allows us make our products today as we used to do, but with greater efficiency and sustainability. From our headquarters in Sant Sadurní d’Anoia, Barcelona, we have created a large group with wineries located in the best winegrowing regions of Europe, America and Oceania, as well as commercial subsidiaries established around the world. In 2018 we joined forces with Henkell and embarked on an international alliance that has made us the world leader in sparkling wines. Our vision is to continue being the first choice in sparkling wine for consumers. Our mission is to help the world celebrate life’s big and small moments, which make us all happier. #CelebraLaVida

If you're passionate about shaping brands with international reach, driving innovation, and turning strategy into sustainable business growth, this could be the opportunity you've been waiting for. We are looking for an experienced International Brand Manager to lead the development and execution of global brand strategies within a dynamic and international FMCG environment.

Key Responsibilities

• Develop and implement 360° brand activation plans aligned with the global brand strategy.
• Lead projects end-to-end, including brief development, timeline planning, budget management, agency coordination, production, implementation, and post-campaign evaluation.
• Develop integrated marketing campaigns, content, point-of-sale materials, events, partnerships, and activation plans across on-trade, off-trade, e-commerce, and retail media channels.
• Analyze brand performance, sales, distribution, category dynamics, competitive landscape, consumer insights, and campaign effectiveness, translating data into actionable recommendations and strategic plans.
• Monitor media plans, KPIs, and performance dashboards in close collaboration with local markets.
• Coordinate with local teams and international stakeholders, ensuring global strategies are successfully adapted to the specific needs of each market.
• Manage multiple projects simultaneously, ensuring high-quality execution while meeting timelines, budgets, and business objectives.

Requirements

What We're Looking For:

• Proven experience in Brand Management within the FMCG industry.
• Strong strategic mindset combined with hands-on execution capabilities.
• Experience managing international markets and cross-functional projects.
• Excellent analytical skills and a strong commercial orientation.
• Ability to work in fast-paced, multicultural environments.
• Fluent English is essential. Additional languages will be considered a plus.
• Strong sense of ownership, with the ability to take full responsibility for projects and deliver results.
• Proactive and forward-thinking approach, anticipating business needs and identifying opportunities before they arise.
• Excellent analytical skills, with the ability to translate data and market insights into actionable business recommendations.
• Proven ability to manage multiple international projects and stakeholders simultaneously, building strong relationships across functions and markets.
• Highly organized, adaptable, and capable of thriving in a dynamic international environment.

Why join this opportunity?

You’ll become part of an international organization where you’ll have the opportunity to shape the future of well-established brands, work alongside global teams, and make a real impact on business growth and innovation.