Area Business Manager Ibérica

BUCHI Laboratory Equipment; Barcelona; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Performance-based incentives

Autonomy in territory

International environment

Professional development opportunities

Job summary

BUCHI Laboratory Equipment is seeking a regional sales leader for Iberica (Spain and Portugal) to drive growth, optimize territory performance, and elevate customer experience. You will build and coach the sales team, develop regional strategies, and partner with Marketing and Service to execute campaigns and initiatives.

In this role, you will manage forecasts, identify new market opportunities, and foster key account relationships.

Qualifications

• Minimum 5 years of experience in sales management or business management in a technical/scientific environment.
• Proven track record of achieving and exceeding sales targets.
• Experience leading cross-functional teams including Sales, Technical Support, Service, Inside Sales, and/or Marketing.
• Strong commercial mindset with strategic thinking and execution capabilities.
• Excellent communication, negotiation, and presentation skills.
• Ability to travel extensively within the region (approximately 50%).

Responsibilities

• Lead, coach, and develop the Iberica sales organization with focus on sustainable growth.
• Develop regional sales and growth strategies, forecasts, and ongoing regional development.
• Identify new market opportunities and cultivate new and existing customer relationships.
• Collaborate with Marketing, Service, and internal teams to optimize customer experience and run targeted campaigns.
• Monitor market and competitive developments and implement measures to increase market share.
• Ensure CRM, reporting, and sales processes are used efficiently and improved.
• Promote regional cooperation with Area Business Managers in France and support long-term sales strategy.

Skills

Sales leadership

Cross-functional leadership

Forecasting

Strategic thinking

Communication skills

English fluency

Willingness to travel

Tools

CRM

Reporting tools

Job description

With innovative and high-quality products and solutions, BUCHI makes a valuable contribution to the health and safety of people and the environment. As a leading global supplier of laboratory equipment and solutions for chemical-pharmaceutical research, food and feed, and environmental analysis, we create added value for our customers and society.

The Role

As a key member of the region Southern Europe, the resource has the primary responsibility to lead the sales team to achieve the required growth in Spain and Portugal.

The position focuses on sales growth, territory optimization and customer experience enhancement by enabling sales resources and customer support team structure, tools, and best practices.

What You Will Do

• You lead, coach, and develop the sales organization in Iberica with a focus on sustainable growth and strong customer orientation.
• You develop and implement regional sales and growth strategies based on market, customer, and performance analyses, and you are responsible for forecasts and the ongoing development of your region.
• You identify new market opportunities, acquire new customers, and strategically develop existing customer, partner, and key account relationships.
• Together with Marketing, Service, and other internal stakeholders, you ensure an optimal customer experience and execute targeted campaigns, events, and business development activities.
• You analyze market and competitive developments and derive concrete measures to increase market share and profitability.
• You ensure that CRM, reporting, and sales processes are used efficiently and continuously improved.
• In close collaboration with the Area Business Managers in France, you promote successful regional cooperation and knowledge sharing within the organization.
• Together with the General Manager, you are responsible for budget planning, forecasts, and the mid- to long-term sales strategy.

What You Bring

• Minimum 5 years of experience in sales management or business management, ideally within a technical or scientific environment
• Proven track record of achieving and exceeding sales targets
• Proven experience in leading cross-functional teams, including Sales, Technical Application Support, Service, Inside Sales, and/or Marketing personnel
• Strong commercial mindset combined with strategic thinking and execution capabilities
• Excellent communication, negotiation, and presentation skills
• Ability to work independently while effectively managing a diverse territory
• Strong customer focus with outstanding relationship-building abilities
• Fluency in English is a must; French is considered an advantage
• Willingness to travel extensively within the region (approximately 50%)

What We Offer

• High level of autonomy and ownership in your territory
• Attractive compensation package with performance-based incentives
• Company car and modern working tools
• International environment with strong team collaboration
• Opportunities for professional and personal development