AI-Driven MarTech Product Leader — Remote

Formula (formerly Fjor); España; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Tuition reimbursement

Flexible working hours

Job summary

Formula seeks a product-led MarTech/Growth PM with hands-on AI and data skills to own the marketing stack and growth experiments, from concept to production, collaborating with marketing and product teams. Frame every roadmap item as a bet on a metric, choose to build, buy, or integrate, define the MVP and success metric, and ship with automation.

This fully remote role prefers CET overlap, offers competitive pay and benefits, and enables you to drive measurable impact across marketing and

Qualifications

• Practical martech, performance or growth marketing experience.
• Product experience in Marketing B2B SaaS or in-house martech teams: validated problems, measured impact.
• 5+ years in product and/or engineering, with hands-on experience building production services.
• Daily use of AI-assisted coding (Claude Code, Cursor, Codex or similar) to ship solutions, not just prototypes.
• Full-cycle autonomy: discovery → design → build → launch → measure, with minimal direction.

Responsibilities

• Identify and implement new martech solutions shaping long-term vision.
• Learn how the marketing and growth teams actually work and find bottlenecks they haven’t named yet.
• Decide how each problem gets solved — build it with AI, buy it, integrate it, or change the workflow — and define the MVP and success metric before the first line of code.
• Scale what marketing can do without scaling the team: automate tests, creatives and campaigns and measure hours saved and ad performance gained.
• Connect the pieces into a pipeline — research → creative production → launch → optimization — replacing manual hand-offs with automation.
• Own what you ship after launch: adoption by the teams, reliability in production, iteration on real usage.

Skills

MarTech/Growth marketing experience

Product experience in MarTech SaaS

5+ years in product/engineering

AI-assisted coding daily

Autonomy across full cycle

Tools

Claude Code

Cursor

Codex

LLM APIs

Job description

Formula seeks a product-led MarTech/Growth PM with hands-on AI and data skills to own the marketing stack and growth experiments, from concept to production, collaborating with marketing and product teams. Frame every roadmap item as a bet on a metric, choose to build, buy, or integrate, define the MVP and success metric, and ship with automation.

This fully remote role prefers CET overlap, offers competitive pay and benefits, and enables you to drive measurable impact across marketing and