AI Product Marketing Leader (Remote-First)

Toloka; España; Remote; EUR 60,000 - 100,000; Full time

Job summary

Toloka AI is hiring a Product Marketing Manager to bridge product, sales, marketing and customers, turning complex AI capabilities into clear, differentiated stories. You will define ICPs, go-to-market strategies for launches, and enable sales with compelling messaging and materials, shaping Toloka's market narrative across two growth areas: enterprise AI data solutions and Toloka's self-service platform.

As a remote-first company, you will collaborate with global teams to drive customer value,

Qualifications

• 6+ years of B2B product marketing experience in AI, ML, developer tools, data, cloud, or another technical category.
• Ownership of positioning, messaging, ICPs, launches, competitive intelligence, and sales enablement.
• Strong understanding of enterprise buying motions and technical audiences.
• Ability to translate complex products into clear customer value.
• Strong customer research, market analysis, and communication skills.
• Effective cross-functional leader who can operate in ambiguity, create structure, and execute hands-on.

Responsibilities

• Own positioning and messaging across priority products, audiences, and use cases, translating complex AI/ML capabilities into clear, differentiated customer value
• Define ICPs and priority use cases by turning customer, market, and sales insights into actionable segmentation and GTM recommendations
• Lead go-to-market strategy for launches, solutions, and strategic initiatives, including audience, messaging, proof, competitive narrative, enablement, and measurement
• Bring customer and market intelligence into the business to influence product, packaging, and GTM decisions
• Own competitive intelligence and equip teams with clear differentiation, battlecards, objection handling, and guidance on where Toloka should compete
• Develop customer proof through case studies, benchmarks, technical proof points, and quantified outcomes
• Enable Sales with messaging, pitch narratives, discovery tools, use-case materials, and ongoing feedback from customers and the field
• Shape thought leadership by turning Toloka’s technical expertise, research, and market perspective into compelling category narratives

Skills

Product marketing

B2B

AI/ML

Developer tools

Messaging

Cross-functional

Job description

Toloka AI is hiring a Product Marketing Manager to bridge product, sales, marketing and customers, turning complex AI capabilities into clear, differentiated stories. You will define ICPs, go-to-market strategies for launches, and enable sales with compelling messaging and materials, shaping Toloka's market narrative across two growth areas: enterprise AI data solutions and Toloka's self-service platform.

As a remote-first company, you will collaborate with global teams to drive customer value,