AI-Driven Product Marketing Lead

Happy Scribe Ltd.; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

Jobtailor in Barcelona seeks a marketing leader focused on positioning and messaging to talk to customers and validate growth channels. You will run agentic experiments, stack high-intent niche segments, and partner with product to tighten the narrative for B2B buyers.

The ideal candidate is AI-native, a generalist with agency experience, and has a track record in B2B marketing. This role blends strategy, experimentation, and hands-on execution in a fast-moving environment.

Qualifications

• Taste in product positioning — the core skill.
• AI-native at today's frontier — non-negotiable.
• Generalist with agency experience.
• A track record in B2B marketing.

Responsibilities

• Positioning & messaging — your core
• Talk to customers and gather feedback
• Run agentic channel experiments
• Find and validate the channels worth scaling
• Stack high-intent niche segments

Skills

Product positioning

AI-native

Generalist

B2B marketing

Job description

Jobtailor in Barcelona seeks a marketing leader focused on positioning and messaging to talk to customers and validate growth channels. You will run agentic experiments, stack high-intent niche segments, and partner with product to tighten the narrative for B2B buyers.

The ideal candidate is AI-native, a generalist with agency experience, and has a track record in B2B marketing. This role blends strategy, experimentation, and hands-on execution in a fast-moving environment.