AI-Driven Content & GEO Specialist

HP; Sant Cugat del Vallès; On-site; EUR 60,000 - 90,000; Full time

Job summary

HP is seeking an AI Creative, Content & GEO Specialist to lead AI-enabled content creation, GEO optimization, and innovative marketing workflows from Spain. You will scale AI-driven content and establish governance with cross-functional teams.

Key focus includes prompt engineering, evaluating AI tools, and driving efficiency while increasing visibility across traditional and AI-powered discovery platforms. Strong collaboration and project leadership are essential to succeed.

Qualifications

• 5+ years in content or digital marketing
• Experience using generative AI for content development
• Strong SEO and GEO knowledge

Responsibilities

• Scale AI-driven content and creative production across the organization
• Develop prompt engineering frameworks and agentic workflows
• Evaluate, implement, and optimize AI tools for content creation
• Create and manage content across owned and earned channels to strengthen GEO presence
• Partner with marketing, communications, and digital teams to deliver content
• Establish best practices, governance, and training programs for AI-assisted content creation
• Define and track performance metrics related to content production efficiency, GEO visibility, engagement, and demand generation
• Stay current on emerging AI technologies, translating insights into scalable marketing programs

Skills

Content marketing

Digital marketing

Generative AI

Prompt engineering

GEO

SEO

Audience engagement

Project management

Stakeholder management

Collaboration

Education

BA/BS in Marketing

MBA preferred

Tools

Generative AI tools

Prompt engineering tools

Job description

HP is seeking an AI Creative, Content & GEO Specialist to lead AI-enabled content creation, GEO optimization, and innovative marketing workflows from Spain. You will scale AI-driven content and establish governance with cross-functional teams.

Key focus includes prompt engineering, evaluating AI tools, and driving efficiency while increasing visibility across traditional and AI-powered discovery platforms. Strong collaboration and project leadership are essential to succeed.