AI-Driven SEO & GEO Specialist

Publicis Groupe España; Madrid; Remote; EUR 30,000 - 46,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Holidays package

Well-being initiatives

Job summary

Publicis Groupe Espagne is seeking an SEO & GEO Specialist to support organic search and Generative Engine Optimization strategies, improving brand visibility across traditional search engines and AI-powered platforms.

The role suits someone with 1–2 years of SEO experience who wants to deepen GEO, AI-driven search, semantic optimization, and omnichannel visibility in a fast-paced, performance-driven setting.

Qualifications

• Bachelor's Degree in Marketing or related field; 1–2 years SEO experience desirable.
• Strong on-page, off-page, and technical SEO fundamentals; basic GEO knowledge.
• Experience with Google Analytics 4, Google Search Console, Semrush, Ahrefs; familiarity with GEO monitoring platforms and CMS platforms.

Responsibilities

• Support the development and execution of SEO & GEO strategies to improve organic visibility, brand presence, and discoverability across search engines and AI-powered platforms.
• Assist with content optimization for traditional search engines and generative AI environments, applying SEO best practices and emerging GEO principles.
• Conduct keyword research, semantic clustering, search intent analysis, and competitor benchmarking to identify organic search and AI visibility opportunities.
• Support the analysis of brand mentions, citations, recommendations, and share of voice in LLM-generated responses.
• Use SEO and GEO tools such as Google Analytics 4, Google Search Console, Semrush, Ahrefs, Profound, Omnia, Peec AI, and LLM Pulse to monitor performance and identify optimization opportunities.
• Assist with technical SEO audits, content audits, on-page optimization, and website performance analysis.
• Contribute to omnichannel SEO & GEO initiatives, supporting content consistency and semantic relevance across websites, digital PR, social media, and other digital touchpoints.
• Support the development of semantic frameworks, topical authority, and content clustering strategies to strengthen brand relevance across search and AI ecosystems.
• Optimize website content, metadata, internal linking, structured data, and other on-page elements following SEO & GEO best practices.
• Support content updates, website optimizations, and Quality Assurance (QA) processes within CMS platforms.
• Assist with off-page SEO initiatives, backlink analysis, and digital authority monitoring.
• Track and report SEO & GEO KPIs, including organic traffic, rankings, AI visibility, brand mentions, citations, and competitive positioning.
• Collaborate with internal teams and client webmasters to implement SEO & GEO recommendations.
• Stay up to date with developments in search engines, generative AI, LLMs, and emerging digital visibility trends.

Skills

SEO basics

Analytical skills

Communication skills

Teamwork

Education

Bachelor's Degree in Marketing

Tools

Google Analytics 4

Google Search Console

Semrush

Ahrefs

Profound

Omnia

Peec AI

LLM Pulse

WordPress

Drupal

Job description

Publicis Groupe Espagne is seeking an SEO & GEO Specialist to support organic search and Generative Engine Optimization strategies, improving brand visibility across traditional search engines and AI-powered platforms.

The role suits someone with 1–2 years of SEO experience who wants to deepen GEO, AI-driven search, semantic optimization, and omnichannel visibility in a fast-paced, performance-driven setting.