Acquisition Growth Manager – Digital (Sports OTT)

Euroleague Basketball; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

Euroleague Basketball is hiring an Acquisition Manager to grow its fan and subscriber base across digital channels, focusing on long-term value. You’ll own the acquisition mix for website, app, EuroLeague TV and Fantasy, planning full-funnel campaigns and optimising Paid, Social, Organic, Direct, SEO, GEO, ASO and Affiliate channels.

You will manage budgets, agencies, and cross-functional teams, reporting results and driving CAC, ROAS and LTV improvements across campaigns.

Qualifications

• 2+ years' experience in digital acquisition or growth marketing with multi-channel budgets.
• Proven experience in Paid Media and SEO.
• Experience running full-funnel campaigns across awareness, consideration and performance.
• Strong command of GA4, Meta Ads, Google Ads and attribution tools; advanced Excel.
• Fluent professional English.
• Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS).
• Excellent communication and organisational skills to work with diverse stakeholders.

Responsibilities

• Define annual and seasonal acquisition plan aligned with calendar and goals.
• Plan and run full-funnel campaigns across awareness, consideration and performance.
• Plan, launch and optimise Paid Media across Google Ads, Meta, TikTok, YouTube and programmatic.
• Turn social reach into sign-ups via paid amplification and activations.
• Maximise organic/direct traffic conversion through landing pages and app journeys.
• Lead SEO/ASO and grow visibility in AI-driven search.
• Manage affiliates and partnerships with clubs, broadcasters and sponsors.
• Oversee budget and reallocate spend based on CAC, ROAS, and LTV.
• Define attribution, tracking and dashboards with Data; run A/B tests.

Skills

Digital acquisition

Growth marketing

Paid Media

SEO

GA4

Meta Ads

Google Ads

Excel

English

Analytics

Tools

GA4

Meta Ads

Google Ads

Attribution tools

Job description

Euroleague Basketball is hiring an Acquisition Manager to grow its fan and subscriber base across digital channels, focusing on long-term value. You’ll own the acquisition mix for website, app, EuroLeague TV and Fantasy, planning full-funnel campaigns and optimising Paid, Social, Organic, Direct, SEO, GEO, ASO and Affiliate channels.

You will manage budgets, agencies, and cross-functional teams, reporting results and driving CAC, ROAS and LTV improvements across campaigns.