Strategic Marketing & Brand Lead – Defense Solutions

Saab AB; Sønderborg; On-site; DKK 700,000 - 950,000; Full time

Benefits offered by this job

Career development

International atmosphere

Wellbeing benefits

Lunch scheme

Pension

Flexible work conditions

Job summary

Saab Danmark A/S seeks a Marketing & Communications Manager to lead the brand narrative for our Communication Solutions, bridging engineering and strategic value. You will own the Go-To-Market roadmap and drive campaigns, content, and events.

You will collaborate with product development, sales, and industry bodies to ensure global messaging remains consistent while complying with defense-security requirements. Travel is expected.

Qualifications

• B2B tech marketing experience; defense/security preferred.
• Ability to translate technical jargon for non-technical decision makers.
• Hands-on CMS, SEO, LinkedIn Ads, and CRM experience in a high-security environment.

Responsibilities

• Develop and execute Go-To-Market strategies and brand positioning for Communication Solutions.
• Coordinate whitepapers, case studies, and product descriptions to simplify technical content.
• Drive lead generation through digital campaigns, SEO, and marketing automation.
• Manage end-to-end execution of trade shows and defense conferences, including product demos.
• Ensure messaging consistency and maintain relationships with industry organizations.
• Ensure outputs comply with security/regulatory requirements of the defense sector while remaining creative.

Skills

B2B marketing

Strategic branding

Lead generation

Digital marketing

Education

Marketing or Communications Degree

Tools

CMS

SEO

LinkedIn Ads

CRM systems

Job description

Saab Danmark A/S seeks a Marketing & Communications Manager to lead the brand narrative for our Communication Solutions, bridging engineering and strategic value. You will own the Go-To-Market roadmap and drive campaigns, content, and events.

You will collaborate with product development, sales, and industry bodies to ensure global messaging remains consistent while complying with defense-security requirements. Travel is expected.