Strategic GTM Marketing & Brand Lead

Saab Danmark A/S; Sønderborg; Presencial; DKK 720.000 - 840.000; Tempo integral

Resumo da vaga

Saab Danmark A/S is seeking a Marketing & Communication Manager to own the Go-To-Market strategy and brand messaging for our Communication Solutions. You will translate complex engineering into compelling value propositions and lead campaigns, content, and SEO efforts while collaborating with product, sales, and security teams.

The role requires travel and the ability to operate in a high-security environment, with a focus on global visibility and trade show execution.

Qualificações

• A degree in Marketing, Communications, or a technical field, with a proven track record in B2B marketing for technical products (preferably within Defense, Telecom, or Security).
• The ability to "translate" technical jargon for non-technical decision makers.
• Hands-on experience with CMS, SEO, LinkedIn Ads, and CRM systems.
• A proactive, solution-oriented approach with the ability to work independently in a high-security environment.

Responsabilidades

• Develop and execute comprehensive Go-To-Market strategies and brand positioning for our Communication Solutions to increase visibility nationally and globally.
• Coordinate the creation of whitepapers, case studies, and product descriptions that make technical complexity accessible and persuasive.
• Fuel the pipeline. Drive lead generation through targeted digital campaigns, SEO, and marketing automation.
• Be present. Manage the end-to-end execution of trade shows and defense conferences, including delivering first-level product demonstrations.
• Align the global voice. Ensure messaging consistency and maintain vital relationships with industry organizations (Censec, DI-Fos, etc.)
• Protect the mission. Ensure all outputs live up to the rigorous security and regulatory requirements of the defense sector without loosing creativity. Travel must be expected in the position.

Conhecimentos

B2B marketing

Translate technical jargon

Independent in high-security env.

Proactive problem-solving

Formação

Marketing/Communications or technical field degree

Ferramentas

CMS

SEO

LinkedIn Ads

CRM systems

Descrição da vaga

Saab Danmark A/S is seeking a Marketing & Communication Manager to own the Go-To-Market strategy and brand messaging for our Communication Solutions. You will translate complex engineering into compelling value propositions and lead campaigns, content, and SEO efforts while collaborating with product, sales, and security teams.

The role requires travel and the ability to operate in a high-security environment, with a focus on global visibility and trade show execution.