Marketing & Communication Manager

Saab AB; Sønderborg; On-site; DKK 700,000 - 950,000; Full time

Benefits offered by this job

Career development

International atmosphere

Wellbeing benefits

Lunch scheme

Pension

Flexible work conditions

Job summary

Saab Danmark A/S seeks a Marketing & Communications Manager to lead the brand narrative for our Communication Solutions, bridging engineering and strategic value. You will own the Go-To-Market roadmap and drive campaigns, content, and events.

You will collaborate with product development, sales, and industry bodies to ensure global messaging remains consistent while complying with defense-security requirements. Travel is expected.

Qualifications

• B2B tech marketing experience; defense/security preferred.
• Ability to translate technical jargon for non-technical decision makers.
• Hands-on CMS, SEO, LinkedIn Ads, and CRM experience in a high-security environment.

Responsibilities

• Develop and execute Go-To-Market strategies and brand positioning for Communication Solutions.
• Coordinate whitepapers, case studies, and product descriptions to simplify technical content.
• Drive lead generation through digital campaigns, SEO, and marketing automation.
• Manage end-to-end execution of trade shows and defense conferences, including product demos.
• Ensure messaging consistency and maintain relationships with industry organizations.
• Ensure outputs comply with security/regulatory requirements of the defense sector while remaining creative.

Skills

B2B marketing

Strategic branding

Lead generation

Digital marketing

Education

Marketing or Communications Degree

Tools

CMS

SEO

LinkedIn Ads

CRM systems

Job description

Want to influence the bigger picture? At Saab, you can realise amazing innovations that keep people and societies safe. Together, we can truly make an impact – and your part matters.

Your role

If you are ready to take ownership and elevate the brand narrative and messaging lifecycle for our Communication Solutions while rolling up your sleeves to execute the vision, this is your opportunity.In this role, you won’t just plan campaigns; you will own them. This role goes beyond writing text, you will bridge the gap between complex engineering and strategic value proposition, positioning our Communication Solutions as the industry gold standard for defense organizations and partners worldwide?
As a hands-on do´er with a creative strategic mind-set you can build the Go-to market roadmap and brand positioning, while delivering strong trade show experiences and optimize SEO campaigns. You know that results are built through a close and proactive dialogue with product development, sales and other stakeholders.

Our new Marketing & Communication Manager will:

• Develop and execute comprehensive Go-To-Market strategies and brand positioning for our Communication Solutions to increase visibility nationally and globally.


• Coordinate the creation of whitepapers, case studies, and product descriptions that make technical complexity accessible and persuasive.


• Fuel the pipeline. Drive lead generation through targeted digital campaigns, SEO, and marketing automation.


• Be present. Manage the end-to-end execution of trade shows and defense conferences, including delivering first-level product demonstrations.


• Align the global voice. Ensure messaging consistency and maintain vital relationships with industry organizations (Censec, DI-Fos, etc.)


• Protect the mission. Ensure all outputs live up to the rigorous security and regulatory requirements of the defense sector without loosing creativity.

Travel must be expected in the position.

You bring!

• A degree in Marketing, Communications, or a technical field, with a proven track record in B2B marketing for technical products (preferably within Defense, Telecom, or Security).


• The ability to \"translate\" technical jargon for non-technical decision makers. & Hands-on experience with CMS, SEO, LinkedIn Ads, and CRM systems.


• A proactive, solution-oriented approach with the ability to work independently in a high-security environment.

What can you expect from us?

Saab Danmark is a company that is growing and you will therefore experience a company that is dynamic and able to adapt. In the Saab group we have a saying” Businessis done between people”, and this is also the environment you can expect here. We offer:

• Good career and development opportunities in a professional company


• A vibrant and international atmosphere with colleagues from all over the world


• Benefits that support our employees’ wellbeing


• A variety of social activities, lunch scheme, pension as well as flexible work conditions


• Focus on our teams, good cooperation and giving our employees the ability to take ownership of their tasks.

Candidates must be able to obtain a security clearance by the Danish Defence Intelligence Service. This entails that candidates, as a minimum, have had residency within NATO/EU for the last 7 years.

About Saab Danmark A/S

Saab in Denmark is part of the Saab Group with headquarters in Stockholm, Sweden. At the same time, Saab Danmark is an independent legal company with a flat organizational structure. Our main business area is delivering integrated communication solutions to military markets in Denmark and abroad.

You can find further information about our integrated communication solutions at www.saab.com/naval.

Regardless of whether you value cutting edge technology, creativity or an innovative environment, everyone at Saab contributes to keeping people and society safe.