Senior Creative Manager – Brick-Based Marketing (Hybrid)

Lego Group; Denmark; On-site; Confidential; Full time

Job summary

The LEGO Group in Billund, Denmark, seeks a Senior Creative Manager to lead brick-based marketing concepts from brief to scalable moments. You will guide creative direction, mentor designers and drive the BBM journey across development, validation, and pitches while collaborating with partners and studios.

Join a global center of excellence focused on turning models into marketable moments and shaping campaigns for 2027 and 2028, with a strong emphasis on storytelling, brand impact and

Qualifications

• Extensive creative and/or strategic experience, including years leading creative work or omnichannel projects.
• Ability to uncover partner/client needs and shape clear creative ideas even when the brief is ambiguous or incomplete.
• Experience translating business, brand and audience objectives into strong creative concepts with clear outcomes.
• Demonstrated creative leadership, with ability to coach and give feedback to creative contributors.
• Strong creative judgement, ensuring alignment with strategy, feasibility and impact.
• Experience using data and partner insights to strengthen concepts and outcomes.
• Excellent communication, storytelling and presentation skills with senior partners.

Responsibilities

• Lead and mentor designers, providing clear direction and feedback.
• Safeguard creative quality before key presentations or launches.
• Establish the Studio as a trusted strategic partner across the organization.
• Translate partner needs and business objectives into clear creative propositions.
• Lead brainstorms, workshops and reviews across multidisciplinary teams.
• Develop and communicate concepts through visual storytelling, sketches and prototypes.
• Balance ambition with feasibility, cost and quality as concepts evolve.
• Present and defend creative proposals, shaping strategy and execution.
• Identify new opportunities for BBM experiences and raise studio standards.

Skills

Creative leadership

Strategic thinking

Brief development

Stakeholder storytelling

Data-informed

Mentoring

Presentation skills

Job description

The LEGO Group in Billund, Denmark, seeks a Senior Creative Manager to lead brick-based marketing concepts from brief to scalable moments. You will guide creative direction, mentor designers and drive the BBM journey across development, validation, and pitches while collaborating with partners and studios.

Join a global center of excellence focused on turning models into marketable moments and shaping campaigns for 2027 and 2028, with a strong emphasis on storytelling, brand impact and