Chief Creative & Innovation Architect

LEGO Brand Retail; Denmark; On-site; DKK 1,200,000 - 1,800,000; Full time

Job summary

LEGO Brand Retail is seeking a senior creative leader in Denmark to drive the innovation strategy across platforms, shaping core platforms like CMF, color, and materials. You will guide cross-functional teams, craft a long-term creative vision, and curate assets to empower design explorations.

As a senior leader, you will partner with marketing, product, and external collaborators, advancing prototyping and validation processes to accelerate learning and impact.

Qualifications

• Significant senior-level experience leading creative, design, or innovation teams.
• Proven ability to lead multidisciplinary creative teams and foster high-performance environments.
• Expertise in creative strategy, brand storytelling, and experience development.
• Strong systems thinking and ability to evolve design systems, materials frameworks, and creative toolkits.
• Exceptional stakeholder management and cross-functional collaboration skills.

Responsibilities

• Lead the Innovation Strategy & Platform Roadmap across systems, interaction, and experience platforms.
• Develop and Manage Core Innovation Platforms ensuring scalability and coherence across design and partner teams.
• Own the continuous development of foundational design systems (brick, color, form, element, material).
• Set a 3–5 year creative North Star and translate into annual direction for portfolios and consumer experiences.
• Lead curation, expression & creative enablement through design toolboxes and assets.
• Advance design research, insights & foresight to fuel concept development and future innovation.
• Identify and collaborate on high-impact partnerships with external partners and cultural institutions.
• Enable rapid prototyping, testing, and validation to accelerate learning and informed decisions.

Skills

Creative leadership

Design systems

CMF knowledge

Strategic planning

Stakeholder management

Prototyping

Trend forecasting

Job description

LEGO Brand Retail is seeking a senior creative leader in Denmark to drive the innovation strategy across platforms, shaping core platforms like CMF, color, and materials. You will guide cross-functional teams, craft a long-term creative vision, and curate assets to empower design explorations.

As a senior leader, you will partner with marketing, product, and external collaborators, advancing prototyping and validation processes to accelerate learning and impact.