Senior Creative Manager

Lego Group; Denmark; On-site; Confidential; Full time

Job summary

The LEGO Group in Billund, Denmark, seeks a Senior Creative Manager to lead brick-based marketing concepts from brief to scalable moments. You will guide creative direction, mentor designers and drive the BBM journey across development, validation, and pitches while collaborating with partners and studios.

Join a global center of excellence focused on turning models into marketable moments and shaping campaigns for 2027 and 2028, with a strong emphasis on storytelling, brand impact and

Qualifications

• Extensive creative and/or strategic experience, including years leading creative work or omnichannel projects.
• Ability to uncover partner/client needs and shape clear creative ideas even when the brief is ambiguous or incomplete.
• Experience translating business, brand and audience objectives into strong creative concepts with clear outcomes.
• Demonstrated creative leadership, with ability to coach and give feedback to creative contributors.
• Strong creative judgement, ensuring alignment with strategy, feasibility and impact.
• Experience using data and partner insights to strengthen concepts and outcomes.
• Excellent communication, storytelling and presentation skills with senior partners.

Responsibilities

• Lead and mentor designers, providing clear direction and feedback.
• Safeguard creative quality before key presentations or launches.
• Establish the Studio as a trusted strategic partner across the organization.
• Translate partner needs and business objectives into clear creative propositions.
• Lead brainstorms, workshops and reviews across multidisciplinary teams.
• Develop and communicate concepts through visual storytelling, sketches and prototypes.
• Balance ambition with feasibility, cost and quality as concepts evolve.
• Present and defend creative proposals, shaping strategy and execution.
• Identify new opportunities for BBM experiences and raise studio standards.

Skills

Creative leadership

Strategic thinking

Brief development

Stakeholder storytelling

Data-informed

Mentoring

Presentation skills

Job description

Job Description

Just imagine shaping how LEGO brick-based marketing evolves from individual models into moments that can scale from shelf experiences to global activations. Then make it real.

About the role

As our Senior Creative Manager in the Brick Based Marketing Studio (the Studio), you'll lead the creative journey from partner need to impactful brick-based marketing concept. You'll uncover what partners are really trying to achieve, including when a clear brief does not yet exist, and translate those needs into strong briefs, creative directions and scalable brick based marketing (BBM) concepts.

You'll help drive LEGO Model Production (LMP) transition from models to moments, combining strategic thinking with strong creative judgement. You will collaborate closely with designers, and the Studio colleagues, bring multidisciplinary partners together and make creative decisions as concepts move from opportunity and brief through development, validation, pitch and approval.

Note: This role is based in Billund, Denmark. Relocation assistance is not available for this position.

Required Qualifications

• Extensive creative and/or strategic experience, including several years leading creative work, teams or omnichannel projects.
• Proven ability to uncover complex partner or client needs and shape clear creative ideas, including when the initial ask is ambiguous or incomplete.
• Experience translating business, brand and audience objectives into compelling creative concepts with clear intended outcomes.
• Demonstrated creative leadership, including the ability to guide, mentor and provide direction and feedback to creative contributors.
• Strong creative judgement with experience validating creative work against strategic relevance, brand alignment, feasibility, scalability and expected impact.
• Experience using data, insights and partner knowledge to strengthen creative concepts and deliver measurable brand and/or business outcomes.
• Strong communication, storytelling and presentation skills, with experience pitching creative concepts and leading dialogue with senior partners and stakeholders.

Preferred Qualifications

• Experience identifying cultural or creative trends and translating them into new creative opportunities.
• Experience leading agencies, freelancers or external creative partners as part of a wider creative ecosystem.

What you'll build

• Lead and mentor designers, providing clear creative direction and constructive feedback to move the work forward.
• Safeguard creative quality, helping ensure work meets the required standard before key presentations or launches.
• Help establish the Studio as a trusted strategic creative partner, strengthening the studio's creative standards, credibility and impact across the organisation.
• T ranslate partner needs, shopper insights andbusiness objectives into clear creative propositions, using relevant trends and learnings from previous work to strengthen concepts from early exploration through development and pitch.
• Lead brainstorms, workshops and creative reviews, helping multidisciplinary teams explore possibilities and progress towards strong creative solutions.
• Develop and communicate concepts through visual storytelling, sketches, prototypes, models or presentations, making the experience and creative thinking clear and compelling to partners.
• Balance creative ambition with feasibility, scalability, cost and quality, collaborating with design, engineering, production and relevant external partners as concepts develop.
• Present and advocate for creative proposals while constructively challenging partners and colleagues to strengthen strategy and execution.
• Proactively identify new opportunities forBBM experiences and contribute to raising the creative and professional standard across the studio.

If you've taken an unclear business or partner need and shaped it into a creative direction that others could believe in and deliver against, you'll feel at home here. What matters is your ability to lead through ambiguity, make strong creative judgements and connect ambitious ideas with tangible brand and business impact.

Life on the team

The Brick Based Marketing Studio is building on the LEGO Group's heritage of brick-built creativity while expanding the ambition from individual models to moments. As a global centre of excellence for brick-based marketing, the Studio works with partners to identify where LEGO bricks can create a distinctive marketing advantage, from global stages to local stores.

You'll join a collaborative creative environment combining focused concept development with brainstorming and creative reviews. As Senior Creative Manager, you'll help set the creative standard, develop the people around you and strengthen the Studio partners with the wider business.

What success looks like

You'll strengthen the journey from partner need to brief, BBM concept and impactful creative outcome, helping strong ideas progress while raising the quality of the Studio creative work. You'll also help establish the Studio as a trusted strategic partner as the team develops Brick Based Marketing Moments for 2027 and 2028 for various partners, including branded stores.

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What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.