Scandinavian B2B Sales Lead - Key Accounts

Gardman Ltd; Denmark; On-site; DKK 550,000 - 850,000; Full time

Job summary

VPG Wild Bird A/S, a Danish specialist in wild bird food and part of Westland Horticulture, is seeking an Area Sales Manager/Key Account Manager to develop the Scandinavian and Northern European markets. You will manage and grow existing retail and wholesale accounts, identify new opportunities, and work with the MD and team to implement sales strategy across the region.

Location: Hasselager, Denmark. Travel approx.

Qualifications

• Proven B2B sales or account management experience in consumer goods.
• Experience with retail, wholesale, buying groups or similar customers.
• Strong relationship-building and negotiation skills.
• Fluency in Danish and professional English; willingness to travel 40–50 days/year.

Responsibilities

• Develop and execute sales strategy across Scandinavian and Northern European markets.
• Grow relationships with existing retail, wholesale and other commercial customers.
• Identify, target and win new business opportunities.
• Build relationships with buyers and key decision-makers.
• Develop customer-specific sales plans and expand distribution.
• Present portfolio including branded and private-label solutions.
• Negotiate commercial terms, pricing and promotions.
• Collaborate with production, supply chain, product development and management.
• Represent VPG professionally as an ambassador in relevant markets.

Skills

B2B sales

Account management

Consumer goods

Relationship building

Negotiation

Travel readiness

Job description

VPG Wild Bird A/S, a Danish specialist in wild bird food and part of Westland Horticulture, is seeking an Area Sales Manager/Key Account Manager to develop the Scandinavian and Northern European markets. You will manage and grow existing retail and wholesale accounts, identify new opportunities, and work with the MD and team to implement sales strategy across the region.

Location: Hasselager, Denmark. Travel approx.