Remote Email Growth & Communications Lead

Polar Latitudes Expeditions; København; Remote; DKK 450,000 - 600,000; Full time

Job summary

Polar Latitudes Expeditions is seeking an Email Marketing & Communications Specialist to own our email channel end-to-end and support PR and media efforts. The role is full-time, preferably based in Copenhagen, with remote candidates considered for the right profile.

You will plan, build, send, and analyze campaigns, optimize audience segments, and collaborate with design and editorial teams across regions to tell the Polar Latitudes story globally.

Qualifications

• 3+ years of hands-on digital marketing experience, with demonstrable experience owning commercial email marketing campaigns.
• Familiarity with HubSpot Marketing Suite or a comparable CRM and marketing automation platform, including email tools, lists, workflows, and nurture automation.
• Strong writing and editing skills: you can move between a conversational newsletter voice, a pitch to a journalist, and a formal corporate announcement.
• Commercially minded and comfortable working with data: you can interpret campaign performance, explain what happened, and identify what to improve next.
• Some experience or exposure to PR, media outreach, or communications-related work.
• Basic HTML knowledge for email templates.
• Experience with Adobe Creative Suite (Photoshop and InDesign).
• Experience in travel, tourism, or outdoor/adventure brands is an advantage.

Responsibilities

• Plan, build, send, and report email campaigns in our CRM: newsletters, promotions, lifecycle and nurture flows, automation, and trade communications.
• A/B test subject lines, creatives, and CTAs to boost open rates, CTR, conversion, and revenue per send.
• Own the email calendar end-to-end, aligning with promotional, expedition, and editorial plans.
• Grow and optimize our different audience segments and implement outreach strategies/nurture email flows across our consumer, trade, and media audiences.
• Brief design colleagues to produce on-brand assets.
• Build and maintain relationships with relevant travel, adventure, luxury, sustainability, and trade media as well as selected digital creators and podcasts.
• Identify and pitch relevant stories, destination angles, company news, and expedition opportunities.
• Draft press releases, media alerts, pitches, and supporting background materials.
• Maintain an organized media database and support ongoing media outreach and follow-up.

Skills

Email marketing

CRM/MA platforms

Copywriting

Data analysis

Editorial planning

HTML basics

Adobe Creative Suite

PR/Media outreach

Travel/Adventure branding

Tools

HubSpot Marketing Suite

Adobe Photoshop

Adobe InDesign

HTML

Job description

Polar Latitudes Expeditions is seeking an Email Marketing & Communications Specialist to own our email channel end-to-end and support PR and media efforts. The role is full-time, preferably based in Copenhagen, with remote candidates considered for the right profile.

You will plan, build, send, and analyze campaigns, optimize audience segments, and collaborate with design and editorial teams across regions to tell the Polar Latitudes story globally.