Paid Social Associate

1001 LEGO System A/S; København; Hybrid; DKK 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid working

Colleague discount

Bonus scheme

Family care leave

Life and disability insurance

Wellbeing resources

Job summary

LEGO Group is seeking a Paid Media Associate to join our in-house digital marketing capability. You’ll support paid social activation across Meta and other platforms, optimise campaigns and report performance, growing into a trusted specialist.

Working with LEGO Retail, you’ll turn commercial priorities into actionable social activation plans and contribute to insights, experimentation and cross-channel collaboration in a hybrid work environment.

Qualifications

• Delivered performance driven paid social campaigns across Meta and other platforms.
• Managed activation, budgets, bidding strategies, audiences and placements.
• Used web analytics to evaluate and improve campaign performance.

Responsibilities

• Execute, quality check and optimise paid social campaigns across LEGO Retail initiatives.
• Turn commercial priorities into effective paid social activation plans.
• Contribute to reporting, insights and recommendations to improve performance.
• Support experimentation across audiences, creative formats and platforms.
• Develop ownership of campaign delivery and become a trusted paid social specialist.

Skills

Paid social campaigns

Campaign activation

Data-driven optimization

Analytics and reporting

Audience & bidding strategies

A/B testing

Job description

Just imagine helping more shoppers discover the right LEGO® products and experiences through social media at exactly the right moment. Then make it real.

About the role

As our Paid Media Associate, you'll be part of the LEGO Group’s in-house digital marketing capability, working closely with LEGO Retail to bring LEGO® products, experiences and brand stories to consumers across paid social platforms. You'll support campaign activation, optimisation and reporting across key channels while growing into a trusted paid social specialist. This is an opportunity to combine platform expertise, data, creativity and commercial thinking in a role that directly influences how consumers engage with our products online.

Required Qualifications

• Delivered performance driven paid social campaigns across Meta and other social platforms, managing activation, optimisation and performance reporting, with a focus on driving traffic and sales.
• Managed campaign objectives, budgets, bidding strategies, audiences, placements and creative formats
• Applied Adobe Analytics or similar web analytics platforms to evaluate and improve campaign performance
• Built tracking and attribution frameworks using pixels, conversion APIs, consent management platforms and measurement tools
• Launched and optimised paid social campaigns with clear performance outcomes and measurable business impact
• Conducted structured testing across audiences, creative approaches, formats, landing pages or campaign setups and used findings to improve future activity
• Provided performance insights and actionable optimization recommendations to internal stakeholders

Preferred Qualifications

• Worked with additional paid social platforms such as TikTok, Snapchat or Pinterest
• Applied measurement and experimentation approaches including attribution, incrementality or brand and conversion lift studies

What you’ll build

• Execute, quality check and optimise paid social campaigns across key LEGO Retail initiatives
• Turn commercial priorities into effective paid social activation plans
• Contribute to reporting, insights and recommendations that improve campaign performance
• Support experimentation across audiences, creative formats and platform capabilities
• Develop increasing ownership of campaign delivery and become a trusted paid social specialist within the team

What matters most

If you've worked in a role where you've personally built, launched and improved paid social campaigns based on performance data, you'll feel at home here. What matters most is your ability to learn quickly, apply insights and use testing to make future activity more effective.

Life on the team

You'll join GMA, where we help LEGO Retail connect with consumers through relevant and inspiring digital media. We're a collaborative, open team that shares ideas, explores new opportunities and learns from one another every day. We combine the flexibility of home working with the value of spending time together in person, creating a hybrid rhythm that supports both focused work and meaningful collaboration.

Success

Success comes from becoming confident in a space that evolves constantly. You'll learn how new platforms, technologies and changing consumer behaviours create opportunities to improve performance and rethink how we connect with shoppers. Over the next 12-18 months, the team will continue strengthening its in-house paid social capabilities through greater use of data, automation and AI-powered optimisation. You'll work closely with paid social specialists, LEGO Retail stakeholders, creative teams and analytics partners to help shape smarter and more effective media activity.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
• Learn more about our benefits, culture and workplace experience here

Culture and values

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to inspire and develop the builders of tomorrow.