Paid Social Specialist — In‑House, Hybrid & Data‑Driven

1001 LEGO System A/S; København; Hybrid; DKK 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid working

Colleague discount

Bonus scheme

Family care leave

Life and disability insurance

Wellbeing resources

Job summary

LEGO Group is seeking a Paid Media Associate to join our in-house digital marketing capability. You’ll support paid social activation across Meta and other platforms, optimise campaigns and report performance, growing into a trusted specialist.

Working with LEGO Retail, you’ll turn commercial priorities into actionable social activation plans and contribute to insights, experimentation and cross-channel collaboration in a hybrid work environment.

Qualifications

• Delivered performance driven paid social campaigns across Meta and other platforms.
• Managed activation, budgets, bidding strategies, audiences and placements.
• Used web analytics to evaluate and improve campaign performance.

Responsibilities

• Execute, quality check and optimise paid social campaigns across LEGO Retail initiatives.
• Turn commercial priorities into effective paid social activation plans.
• Contribute to reporting, insights and recommendations to improve performance.
• Support experimentation across audiences, creative formats and platforms.
• Develop ownership of campaign delivery and become a trusted paid social specialist.

Skills

Paid social campaigns

Campaign activation

Data-driven optimization

Analytics and reporting

Audience & bidding strategies

A/B testing

Job description

LEGO Group is seeking a Paid Media Associate to join our in-house digital marketing capability. You’ll support paid social activation across Meta and other platforms, optimise campaigns and report performance, growing into a trusted specialist.

Working with LEGO Retail, you’ll turn commercial priorities into actionable social activation plans and contribute to insights, experimentation and cross-channel collaboration in a hybrid work environment.