Paid Social Associate

The LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Copenhagen is seeking a Paid Media Associate to join our in-house digital marketing capability. You will support activation, optimization and reporting across paid social channels, collaborating with LEGO Retail to deliver impactful campaigns.

You will build expertise across platforms, run testing, contribute to insights and help shape smarter media activity in a hybrid work environment.

Qualifications

• Delivered paid social campaigns across Meta and other platforms with activation, optimisation and performance reporting.
• Managed campaign objectives, budgets, bidding strategies, audiences, placements and creative formats.
• Applied Adobe Analytics or similar web analytics platforms to evaluate and improve campaign performance.
• Built tracking and attribution frameworks using pixels, conversion APIs, consent management platforms and measurement tools.
• Launched and optimised paid social campaigns with clear performance outcomes and measurable business impact.

Responsibilities

• Execute, quality check and optimise paid social campaigns across LEGO Retail initiatives.
• Turn commercial priorities into effective paid social activation plans.
• Contribute to reporting, insights and recommendations that improve campaign performance.
• Support experimentation across audiences, creative formats and platform capabilities.
• Develop increasing ownership of campaign delivery and become a trusted paid social specialist within the team.

Skills

Paid social campaigns

Meta Ads

Campaign activation

Adobe Analytics

Attribution tracking

A/B testing

TikTok

Snapchat

Pinterest

Attribution lift

Tools

Pixels

Conversion APIs

Job description

Job Description

Just imagine helping more shoppers discover the right LEGO® products and experiences through social media at exactly the right moment. Then make it real.

About the role

As our Paid Media Associate, you’ll be part of the LEGO Group’s in-house digital marketing capability, working closely with LEGO Retail to bring LEGO® products, experiences and brand stories to consumers across paid social platforms. You’ll support campaign activation, optimisation and reporting across key channels while growing into a trusted paid social specialist. This is an opportunity to combine platform expertise, data, creativity and commercial thinking in a role that directly influences how consumers engage with our products online.

Required Qualifications

• Delivered paid social campaigns across Meta and other social platforms, managing activation, optimisation and performance reporting
• Managed campaign objectives, budgets, bidding strategies, audiences, placements and creative formats
• Applied Adobe Analytics or similar web analytics platforms to evaluate and improve campaign performance
• Built tracking and attribution frameworks using pixels, conversion APIs, consent management platforms and measurement tools
• Launched and optimised paid social campaigns with clear performance outcomes and measurable business impact
• Conducted structured testing across audiences, creative approaches, formats, landing pages or campaign setups and used findings to improve future activity

Preferred Qualifications

• Worked with additional paid social platforms such as TikTok, Snapchat or Pinterest
• Applied measurement and experimentation approaches including attribution, incrementality or brand and conversion lift studies

What you’ll build

• Execute, quality check and optimise paid social campaigns across key LEGO Retail initiatives
• Turn commercial priorities into effective paid social activation plans
• Contribute to reporting, insights and recommendations that improve campaign performance
• Support experimentation across audiences, creative formats and platform capabilities
• Develop increasing ownership of campaign delivery and become a trusted paid social specialist within the team

If you’ve worked in a role where you’ve personally built, launched and improved paid social campaigns based on performance data, you’ll feel at home here. What matters most is your ability to learn quickly, apply insights and use testing to make future activity more effective.

Life on the team

You’ll join GMA, where we help LEGO Retail connect with consumers through relevant and inspiring digital media. We’re a collaborative, open team that shares ideas, explores new opportunities and learns from one another every day. We combine the flexibility of home working with the value of spending time together in person, creating a hybrid rhythm that supports both focused work and meaningful collaboration.

What success looks like

Success comes from becoming confident in a space that evolves constantly. You’ll learn how new platforms, technologies and changing consumer behaviours create opportunities to improve performance and rethink how we connect with shoppers. Over the next 12–18 months, the team will continue strengthening its in-house paid social capabilities through greater use of data, automation and AI-powered optimisation. You’ll work closely with paid social specialists, LEGO Retail stakeholders, creative teams and analytics partners to help shape smarter and more effective media activity.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.