Omnichannel Membership Experience Lead

FashionUnited; København; Hybrid; DKK 480,000 - 720,000; Full time

Job summary

Pandora is seeking a Specialist, Membership Experience to translate global membership propositions into compelling customer journeys across CRM, digital and retail channels. You will enable markets with guidance, playbooks and tangible activations to drive engagement and loyalty.

Working across markets and functions, you will help deliver consistent experiences while allowing local relevance, monitor activation performance and support continuous improvement of membership initiatives.

Qualifications

• At least 3 years of experience within loyalty, CRM or customer engagement.
• Experience supporting membership or loyalty initiatives, including campaigns, benefits and customer experiences.
• Experience translating strategies and propositions into customer-facing activations.
• Experience working across omnichannel environments, including CRM, digital and retail.
• Experience enabling markets or regions through guidance, materials and troubleshooting.
• The ability to interpret engagement data and market feedback and identify improvement opportunities.
• Strong organisational, coordination and stakeholder collaboration skills.
• Experience working with cross-functional teams such as Content, CRM, Activation and Retail.
• Clear and structured communication skills.

Responsibilities

• Support the implementation of membership experiences across CRM, digital and retail channels.
• Translate membership propositions into customer-facing benefits, journeys and touchpoints.
• Partner with Content and Activation teams to deliver membership campaigns and activations.
• Enable markets through clear frameworks, playbooks, campaign toolkits and guidelines.
• Support activation planning, local execution and optimisation while balancing global consistency with local relevance.
• Support the rollout of new membership initiatives and features by ensuring market readiness and clear communication.
• Monitor activation and engagement performance to identify opportunities for improvement.
• Gather and sharing market feedback and maintaining experience documentation to support continuous improvement and scalability.

Skills

Loyalty

CRM

Customer engagement

Omnichannel

Job description

Pandora is seeking a Specialist, Membership Experience to translate global membership propositions into compelling customer journeys across CRM, digital and retail channels. You will enable markets with guidance, playbooks and tangible activations to drive engagement and loyalty.

Working across markets and functions, you will help deliver consistent experiences while allowing local relevance, monitor activation performance and support continuous improvement of membership initiatives.