Marketing Lead, Public Sector & Utilities (B22B SaaS)

EG A/S; København; On-site; DKK 900,000 - 1,100,000; Full time

Job summary

EG A/S is seeking a Marketing Business Partner to drive growth for its Nordics portfolio in the public sector and utility software space. You will sit between product, sales and marketing, turning ambitious targets into go-to-market plans and executing them with impact.

You bring 7+ years of B2B SaaS marketing, a strong digital toolbox (SEO/SEM, content, CRM, marketing automation), and exceptional collaboration across regions. Fluent Danish and English are essential.

Qualifications

• 7+ years of B2B SaaS marketing experience.
• Strong digital toolkit: SEO/SEM, content, CRM, marketing automation.
• Solid event planning and execution experience.
• Strong stakeholder management across sales, product, and regions.
• Autonomous and pragmatic in lean environments.
• Fluent Danish and English, written and spoken.
• Experience with public sector/B2G sales is a plus.

Responsibilities

• Own and drive marketing strategy for portfolio.
• Plan go-to-market and campaigns; report on pipeline and ROI.
• Manage demand generation across digital channels.
• Align brand and messaging across Nordics.
• Own event strategy and ROI for conferences and webinars.
• Lead cross-functional collaboration with product and sales.

Skills

Marketing strategy

Demand generation

Content marketing

CRM (Salesforce)

Marketing automation

Event management

B2B SaaS

Danish & English

Tools

Salesforce

HubSpot

Pardot

Job description

EG A/S is seeking a Marketing Business Partner to drive growth for its Nordics portfolio in the public sector and utility software space. You will sit between product, sales and marketing, turning ambitious targets into go-to-market plans and executing them with impact.

You bring 7+ years of B2B SaaS marketing, a strong digital toolbox (SEO/SEM, content, CRM, marketing automation), and exceptional collaboration across regions. Fluent Danish and English are essential.