Marketing Business Partner - EG Citizen Welfare & Utility

Egsoftware; Aarhus; Hybrid; DKK 800,000 - 1,100,000; Full time

Job summary

EG is seeking a Marketing Business Partner to lead go-to-market for the EG Citizen Welfare & Utility portfolio in the Nordics, based in Aarhus or Ballerup. You will bridge product, sales and marketing, turning ambitious growth targets into concrete plans and hands-on campaigns.

You will own the marketing strategy, drive demand generation, content and events, and manage stakeholder relationships across the region. Fluency in Danish and English is required, and public sector experience is a plus.

Qualifications

• 7+ years marketing experience from a B2B SaaS company.
• Proven digital toolbox: SEO/SEM, content, CRM (Salesforce), and marketing automation (HubSpot or Pardot).
• Strong event planning and execution experience.
• Excellent stakeholder management across sales, product, and country organisations.
• Autonomous and pragmatic, thrives in a lean environment.
• Fluent in Danish and English, written and spoken.
• Experience with public sector customers is a plus.

Responsibilities

• Plan, drive and amplify marketing impact across the portfolio.
• Own marketing strategy and translate it into go-to-market plans.
• Drive demand generation and campaigns with digital channels and campaigns.
• Maintain brand and messaging consistency across the Nordics.
• Own the event strategy and ensure ROI for events, conferences, and webinars.
• Lead and guide junior team members and collaborate with Sales and Product teams.

Skills

B2B marketing

SaaS marketing

Marketing strategy

Digital campaigns

Stakeholder management

Public sector experience

English & Danish fluency

Tools

Salesforce

HubSpot

Pardot

SEO/SEM tools

Job description

Driving the go-to-market strategy for software that helps the public sector and utility companies work smarter, with the citizen and the consumer at the centre.

This is a full-time position based in Aarhus or Ballerup, Denmark.

As Part of the Department

EG Citizen Welfare & Utility builds the software that drives the welfare and utility services of tomorrow. We develop industry-specific solutions that help the public sector and utility companies work smarter every day.

As Marketing Business Partner, you drive marketing for selected strategic areas within EG Citizen Welfare & Utility. You sit between product, sales and marketing, and you turn ambitious growth targets into concrete go-to-market plans that you help execute yourself.

You join a marketing team covering a broad product portfolio across the Nordics, working closely with colleagues across the portfolio to keep positioning, campaigns and messaging aligned. This is where EG's Engage and Amplify strategy comes to life: you engage the market with sharp positioning and content, and you amplify it through campaigns, events and digital channels that mature the market and close business across your part of the portfolio. AI is part of how we work, from campaigns and content to product positioning, and you help bring that into daily practice.

Your Tasks: Planning, Driving, and Amplifying Marketing Impact

Marketing strategy and planning

• Own and drive the marketing strategy for your part of the portfolio, and translate it into concrete go-to-market plans.
• Report on pipeline, leads, campaign attribution and ROI, and use the data to continuously sharpen the effort.

Demand generation and campaigns

• Drive digital execution across SEO, content, marketing automation, LinkedIn and other social channels, and follow up on performance.

Product and content marketing

• Keep brand and messaging consistent across your products, so positioning and tone of voice hold together across the Nordics.

Events and customer engagement

• Own the event strategy, from our own events, conferences and webinars to trade shows, and run strong execution before, during and after each event, including budget and ROI.

Team and stakeholder leadership

• Act as the link between product management, sales and the local teams across the Nordics, and keep alignment across a broad, complex portfolio.
• Spar with and guide more junior colleagues in the team, including student assistants, in the day-to-day marketing work.

You are the ideal candidate if

• You have at least 7 years marketing experience from a B2B SaaS company, ideally across a broad product portfolio.
• You have a broad digital toolbox: hands‑on experience with SEO/SEM, content marketing, CRM such as Salesforce, marketing automation such as HubSpot or Pardot, and social and performance campaigns.
• You have solid event experience, from planning your own events and webinars to attending conferences and trade shows.
• You bring strong stakeholder management, gained from collaborating across sales, product management and country organisations.
• You are autonomous and pragmatic, comfortable in a lean environment where strategy and execution sit in the same role.
• You have experience with or an understanding of the public sector as a customer, including B2G sales and the longer, more complex procurement processes at municipalities, regions and utility companies. This is an advantage.
• You are curious and use AI naturally to work smarter, whether in content production, campaign optimisation or data analysis.
• You are fluent in Danish and English, written and spoken.
• You are a true team player who manages multiple priorities at once, brings a good sense of humour, and stays level‑headed when things move fast.

What is in it for you?

You take ownership of your own part of a strong, broad product portfolio, backed by one of the leading vertical software companies in the Nordics. You work with genuine industry and public sector complexity, alongside colleagues who challenge you to grow, in a culture that values making things happen and being stronger together.

You will join an organisation guided by three values:

• Lead the Industry: We bring deep industry expertise and help our customers lead their industry.
• Make It Happen: We take ownership, move decisively and deliver meaningful impact.
• Stronger Together: We collaborate across borders with trust, openness and high standards.

At EG, we build software that makes a difference.

Our industry‑specific software helps people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG's scale for stability, innovation and security. If you're ambitious, curious and take pride in ownership, you'll thrive here.

Join us in creating software that works for people, not software that makes people work.

Curious what it's really like to work at EG?

Explore life at EG, meet some of your future colleagues, and see our values in action: Working at EG

See all our open positions here

Learn more about EG here.

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